name=”twitter:site” content=”@nytimes”> Sometime back, I watched a film from Policy Bazar on Term Insurance. This time there was a small catch. The film was about a mother joining her job just six months after her first childbirth. Created by Enormous Brands, it is a decent film meeting the objective of asking working women to re-evaluate… Read More: Mother Influencing Insurance »
The Economic Times, under its popular Wednesday supplement Brand Equity, launched #AdsWeLove. It will recognise the best print advertising. The Times of India Group is undoubtedly the thought leader in print marketing. It has a presence in power and influencing centres of brand and marketing. #Adswelove is a small but significant step by Times of… Read More: #Adswelove, Every Effort Counts in Print Advertising! »
On Monday, 28th October, my newspaper was drastically underweight. It was not the usual cubby overweight I was getting accustomed to. The newspaper was slim, light with sporadic advertising. It felt like what my newspaper used to be, before the festival. Somehow I missed the thick festival sale and discount catalogue sheets masquerading as newspapers. … Read More: Newspaper Advertising, Pages and cover price needs a re-think »
What do dreams have got to do with brands? Maybe nothing. Maybe it was always about dreams. Perhaps, it is we who have never understood the art of creating real dreams. Brands have moved from a functional USP to emotional dividends to being purpose-led. Whatever may be the format and trigger, differentiation was always there… Read More: What Next- Dream Dominating Advertising »
Time to Co-Create? You have to decide. You can leverage the potential and co-create NOW or regret later. The IPL is over, rains are settling in, and the world cup is reaching towards its climax. The festival period is still some time away. The Cannes advertising festival is over. There is no better time than… Read More: Co-Create with Media is the need of the hour. »
Gender Stereotype is everywhere. Questioning its usage in advertising is an excellent thing to do. I may be hated for saying so, but when a regulator starts defining and imposing constraints. It is trying to solve some other problem by finding a scapegoat that is easy and glamorous to hang. This is my shout-out for… Read More: Stop Questioning Gender Stereotype In Advertising? »
SLICE OF DEATH ADVERTISING The only sure thing in life is death. Rest is just a probability. We appreciated ‘Slice of life’ (SOL) advertising, however, we rarely see brands leveraging ‘Slice of Death’ ( SOD) imagery and references. Death is all around us. Death is all around us. It is there in the newspapers, in… Read More: SLICE OF DEATH ADVERTISING »
GOAFEST 2019, the collective event by AAAi and AdClub. It used to be really fun when it was held at the Cavasillium beach. Oh! It was hot and humid. You needed sunglasses, a hat and suntan lotion as standard accessories to navigate the venue. I have been one of those stupid’s who questioned the relevance… Read More: GOAFEST 2019. How to get the most out of it. »
The year 2019 started with the IAA World Congress held at Kochi. Pattaya Adfest 2019 will follow it from 20th to 23rd March 2019 at the Royal Cliff Hotels Group, Pattaya. Goafest is scheduled from 11th to 13th April 2019 at Grand Hyatt, Goa. May is the month of ZEE Melt, to be held on 30th and 31st May at Dome NSCI, Mumbai. Kyoorius awards… Read More: ADFEST PATTAYA 2019, Why You Should attend it?. »
The IAA World Congress held at Lulu Bolgatty International Convention Centre (LBICC), Kochi from February 20 to 22 was a grand success. Most of the delegates I met were satisfied with the sessions, set-up and infrastructure. Time to congratulate Srinivasan Swamy, Ramesh Narayan, Pradeep Guha, and the extended team of IAA India, sponsors, delegates and… Read More: What Made IAA WORLD CONGRESS a grand success »
