DIWALI CARD GAME: When Winning Is Not The Only Thing at Stake Why does the Diwali card game survive despite uncertain wins and inevitable losses? Discover what Teen Patti and Flash teach marketers about rituals, customer engagement, relationships, retention and building lasting brand loyalty.
Momentary Brand Affinity – The Demise of Consumer Loyalty The brand loyalty is dead, and the situational based preference across and within categories have taken over.