Tweet Follow @s_kotnala August 15, freedom songs are blaring from loudspeakers at every street. People take that extra effort to be dressed in traditional attire. They spend time and carefully select the combination of saffron, white and greens that makes Independence Day a lot more powerful experience. The raised head with palms raised next… Read More »
Tweet Follow @S_kotnala Last Thursday as I was driving down the Delhi-Gurgaon-Jaipur Highway I could see Kawarias (carrying the pious water from Ganges) walking back from Haridwar. On an average every one of them walks 300-odd km. But they have a promise to keep. A promise they made to their deity. On Saturday, I saw… Read More »
Tweet Follow @S_kotnala This is from early 80’s; I was a student in Jabalpur perusing my engineering degree. I was day scholar in a college that was some 15-17 KM away from home and the distance was covered on cycle. One did that easily with friends. I had a HERO MAJESTIC and my dear close… Read More »
Tweet Follow @s_kotnala This post is by Ben Essen, head of planning at iris. This was first published at WARC site http://goo.gl/vMkKn3 I have taken this up and pasted here with all rights and content remaining with WARC. Question. What percentage of Volvo drivers are regular cyclists? What fraction of Always $3.4 billion worldwide sales are made… Read More »
Normally communication is not given high enough an importance and it’s common to point out that it is just a small part of the whole system. Right. But when it comes to brand image and perception, suddenly all fingers starts pointing at it. In case of an erroneous advertisement called to attention by the media… Read More »
Tweet Follow @S_kotnala 68th EPISODE Advertising and Marketing. This is pure coincidence that while I was thinking of the next story for the weekly advertising marketing episode, I read this blog ‘The Acronym Trap’ from B Harish in Marketing Buzzar. Immediately I knew what is the story I am going to share with you all. The… Read More »
Tweet Follow @S_kotnala As you read this, I should be on way to Pattaya answering the Adfest war cry ‘BE BAD’. With Pattaya that sounds just great. On deeper thoughts it is asking you to be bad in a good way. Quoting from the fest site ‘Take up the rallying cry and take your clients… Read More »
Tweet Follow @S_kotnala After what looked like a dull fest what with hardly any energy and vibrancy, Adfest 2015 seems to be warming up and that is because the speakers are making relevant practical points. The audience is usual a tad laidback and there are hardly any questions and that helps the show go on… Read More »
The Indian Premier League or Cricket World Cup is a choice or problem for a few brands. You either have money to splurge on both tournaments or you don’t. Those who have money either have a campaign to run or they don’t. And brands with money and campaign, it is only the rate and ROI… Read More »
54th EPISODE. During my stint in agency side of the business, I had the misfortune of servicing few Public Sector Clients. Here is a list of reasons (not in order of importance) for me hating them. 1- You are an empanelled agency. 2- Every assignment is a pitch or is given out on rotation and… Read More »
