On June 13 when I boarded my flight to Nagpur, I was in for a small surprise. There was Indian Express placed on the aisle seats. The surprise was short as the cover was Jet Airways proudly selling its services. And then the last two pages of the wrap had the ad from Indian Express.… Read More: The Indian Express’ soft touch to rejuvenate newspapers… but does… »
I made 125 paintings this year, and that made me happy. It was a tough challenge I had taken. Last year challenge of 50 artworks in a year is just not comparable. Here is the best of them. However, it is a different story how it happened and how I learnt to paint. It was… Read More: How I learnt and did 100 paintings on my Samsung… »
What is happening in this world? Brands are blatantly disregarding current perceptions and looking at a digital exposure challenging regional biases and rituals to create the desired shift. Nothing wrong with it. So, Tinder (yes, Tinder) in its digital film for India has a mother very sportingly approving of her daughter’s dating by swiping right.… Read More: Tender Tinder- Handle with care »
It all started with a small conversation. I shared my email id with an old acquaintance who wished to send me some content to read before we could discuss the same. He called back in some time to check if my id was NETKOT. ‘Yes’, I confirmed ‘it is Nagpur Elephant Tango Kolkatta Elephant Tango’… Read More: Digital Surprise »
More and more campaigns in coming times are expected to break in the digital media. The relationship between digital and TV may never reach the TV–print equation. We know how TVCs are used as the starting point to create a print ad. I am not sure if the brand and agencies are taking concrete steps… Read More: DIGITAL NEEDS NEW STORYTELLERS »
SOCIAL MEDIA WEEK is still the most happening event in its space. There is a definite growth in live stream watchers and a drop in the delegates physically attending sessions. Full houses were there but not that frequent. On the other side, SMW hit 2000+ people on the live feed. I was also one of… Read More: SOCIAL MEDIA WEEK- Time to go completely ONLINE »
A fairly senior advertising professional in the digital part of a well-respected advertising agency made an observation. Last month, he pitched to a hugely funded e-commerce business. He had nothing against the fairly half-his-age fresh professional sitting to comment and decide on his strategy and approach. He respects their approach, passion, ambition, ideas and a… Read More: Talent drought, biggest nemesis of digital and e-commerce »
One of my friends not from advertising and media world was working on a presentation for his Senior Vice President. A part in it dealt with the current status and future trend in the media and entertainment scene in India. Somewhere, he decided to bring it alive pictorially in the digitally visual driven world. Once… Read More: Media needs makeover in Visually Digital World »
The INMA South Asia Conference went through the rituals on November 12 and 13 with total dedication. It was a somewhat smaller gathering from the earlier editions. The networking break was redefining with 50 percent delegates either representing sponsors or The Times of India group. The opening address, macro-data session and panel discussions were monotonous… Read More: INMA SOUTH ASIA CONFERENCE- HOUSE OF INERTIA »
