PLEDGE – Active change agent?
A Pledge is such a simple device, can brands use it as an active change agent and for commercial benefit? What must be done?
Tag Archives: MARKETING
Ideas for ethical practices in the Client-Agency ecosystem.
Here are few ideas to help push ethical practices in the client-agency ecosystem of Indian advertising and marketing.
GoaFest – Evolution, Challenges, and the Quest for Balance.
GoaFest this year will be on the shores of Lake Powai in Mumbai. It has evolved but still has a few things to take care of.
Molley’s Vegetable Stall – Master Class in Customer Relations.
Molley, the vegetable street vendor, delivers a master class in customer relations if only you were willing to listen and observe.
What Marketers Can Learn from the World of Organized Crime?
Leverage the right brain creative elements in Radio.
The 6 take-outs and action lines from the research ask to leverage the right brain creative elements for effective radio advertising.
Barbie movie marketing- painting the heart pink.
Barbie the legendary successful doll hits the big screen movies for the first time. Expect it to be a huge success.
Red Label- Chai Pe Social Charcha
RED LABEL on the World social Media Day raises a toast to the humble tea- the original social network of the country- the humble tea. Does it benefit the brand?
GOAFEST2023- Absently present!
Why do people attend GoaFest or don’t attend it. Here are some of the answers. They may work for you or not- I would want to know.
Purpose-led Vs Without Vs Forced- The purpose hierarchy
Is being purpose-led that important in life and business? Should you discover or force a faked purpose for advantage?
