The passionate print guy in me waited through the Navratra for some surprise. I have not seen, heard or read about any Innovation in Print for sometime. Print has moved from Basic innovations: Size, Shape, Position, stapling, sticking and false cover etc., no longer innovations to Technology-based innovations: Gatefold, Double gat fold, Central gatefold, Outer fold, Inner… Read More »
On Friday, we will celebrate Dassera, a festival of good prevailing over evil. This day Rama killed Ravana, the demon with 10 heads, the most learned man of his time but a symbol of evil. Calling out the hidden professionals; the Rama within you to finish the new Ravana thriving in our industry. The power… Read More »
34th EPISODE . 10th JUNE 2008. There was tension in the National Brand team at Dainik Bhaskar Mumbai. It was 10th of June and the rains that started on 1st June showed no signs of stopping. Initially we considered it as pre-monsoon showers but soon along with MET department revised the forecast. Monsoon had arrived… Read More »
33rd EPISODE. This one from 1996-2000 period when I was at Lowe Lintas, New Delhi. It was one of the office parties, definitely not the ‘New Year’ party. Sharing the occasion or the venue may compromise the identity of people in this sensitive episode, so we will avoid that. There was… Read More »
31st EPISODE : 1994. Delhi. HTA (Hindustan Thompson Associates), 35 Jhandewala, Rani Jhansi Road. I was servicing MOTOROLA account and reporting to SAMIR VERMA. He was a relationship-oriented person and converted most of his clients into good friends. RAHUL VERGHESE of Motorola was no exception. Rahul Verghese had recently… Read More »
30th Episode. ‘It does not matter where I get my appetite from till I eat at home’ is a simple but powerful statement. It also packs within it a great learning. In this new digital age, it can be the strength and the variety in your relationship. True… Read More »
First published in mxmindia.com on 3rd September. F.N0. N-4407/10/2014-BC-1 dated 21st August 2014. Govt of India, I&B Ministry. Shastri Bhavan. Government intervenes to help ASCI (Advertising Standards Council of India) ensure channels do not telecast banned ads. A reason to rejoice for consumers. But a clear signal to the industry. REGULATE OR BE READY TO… Read More »
29th Episode: Sometime in 1997 or 1998 . I was at Lintas Delhi. Dev Mehta – a great friend and colleague, used to be the Art person on few of my accounts. It was afternoon. We were returning from a client meeting somewhere in new friends colony or Nehru place in Dev’s car. Dev was… Read More »
28th Episode I was reading the new book ADULTERY by PAULO COELHO book (to read review click here) when I remembered the incident. What happened that December in the hill station was between two consenting adults. They are well known to me. For the purpose of not disturbing their lives, I have not listed the… Read More »
26th EPISODE — ‘I AM SANKAR’ This belongs to an era when advertising was much fun. People used to be creative in their interactions and induction of new team members. Here I share an incident from HTA ( JWT- 35, Jandewalan, Rani Jhansi Road-Delhi) time. Sankar was heading PEPSI account at JWT. And a new young trainee… Read More »
