Tweet Follow @s_kotnala Hijacking maybe a hard word to describe, what happened on 3rd April 2008. Jagdip Bakshi was Goafest ( Largest event for Indian Advertising and marketing fraternity) Chairman that year. Dainik Bhaskar Group well known across the Industry for highly innovative initiative and plans decided to take advantage of a schedule loophole (That has… Read More »
Ok, with this one I am treading into dangerous territory. This is an anecdote that I share… and I have only heard about it… unlike other shared stories where I had the first hand knowledge of the event… here I am just reporting something that may maynot be true. I treat this as a story… Read More »
The IP season is on and what better than an episode out of HTA Cricket. HTA as the leading agency in Delhi was much into cricket. There are stories of Denis Joseph bowling a beamer to a client or Shankar Rajan playing a sedate inning. One person who may be given the credit for keeping… Read More »
In earlier times much before the fragmented and niche agencies came into being, when 15% commission and not retainer-ship was the norm, the large agencies used to have a huge annual incentive conclave. The cut was by designation. In 1993, if I am right about the year, I made the cut first time. That year… Read More »
This is the time I was with HTA. Motorola was a new client. And Rahul Verghese (www.runningandliving.com fame) a different kind of client. Dead serious professionally and hugely funny beyond work. Rahul had five simple rules to work when it came to meetings. On time. Rahul lived what he expected from others. I remember him… Read More »
THINK TWICE – Harnessing the power of COUNTERINTITUTION by Michael J. Mauboussin is a sharply focussed book. What makes it interesting is the way it shows you the possible reasons : why you must THINK TWICE?. Then follows it with sharply defined MISTAKES you could be making in reaching your decisions inferences. At the end… Read More »
Tweet Follow @S_kotnala It was my second year in Lintas. It was like any other usual day. I was in my small little cabin on the 8th floor of e Mohandev building. The phone rang and that was the beginning of a small interesting episode. RECEPTIOIST AT DELHI OFFICE : Sanjeev call from PREM MEHTA’s office, shall I patch… Read More »
Continuing with the brand GILLETTE and WILKINSON SWORD blade, I share with you something that I would not recommend to be copied in the era gone by and the era to come. This is a good revenge story. Simplicity is the key to being effective and efficient. This takes me to a time when RANJAN… Read More »
This is somewhere in the early part of 1996. I had moved from HTA to LINTAS Delhi. I was servicing WILKINSON BLADE account at GILLETTE. SAMIR VERMA was my boss and RANJAN my junior. It is tough to imagine the science, technology and the quality test for a simple Rupee one blade. I was fortune… Read More »
Continuing from the last episode I share another episode involving brand HERO HONDA . It was a life and death situation – hilariously funny in its way. With hindsight I can now appreciate the humour in it. SO, WE START AT THE END I was on phone from PALAM AIRPORT sometime in early part of… Read More »
