Tag Archives: MARKETING

More for Less only works in Fashion Street

Tweet    Follow @S_kotnala In today’s world, the client-agency relationship is perpetually in flux. Agencies have been trying to extend the life of their last winning formula ‘More for Less’  and  protect business. There is a constant fight to grow and be the biggest, not necessarily the best. The agencies have  failed to realise creation of… Read More »

CONVICTION OF ABSOLUTENESS – a grade 2 rapid

Tweet      Follow @S_kotnala This is neither the first time nor the last time that I was reading a story based on the interesting professional arena called advertising. But, it was definitely the first where the characters seemed a lot more familiar. This caused a constant tussle between my real life perception of the characters… Read More »

The Chase that could have got us killed

Tweet  Follow @S_kotnala 63rd Episode. 1989. Jaipur. Those days I was in Mudra Communications Pvt Ltd based at Ahmedabad and used to service Mayur Fabric account in Gulabpura. It was also the time that we at Mudra were trying to gauge if opening a satellite office at Ahmedabad made sense. Helping me was a dear friend… Read More »

Sharing is Caring

Tweet    Follow @S_kotnala 62nd  EPISODE. Take you back to LINTAS of Mohandev Building Connaught place, New Delhi time. We had a few Public Sector clients and the billing was not worth discussing. These clients were just continuing as a legacy with us. They were wasting huge sums on advertising mostly in print through other empaneled… Read More »

NEED LAST DATE TO WITHDRAW ENTRIES

Tweet   Follow @s_kotnala An agency withdrawing an award entry is neither something new nor a regular occurrence. There can be many reasons for it including the official one. But one has every reason to believe that the right reason normally remains uncovered. At AdFest 2015 last week, JWT India withdrew its entry of Nutribic Biscuits… Read More »

Darwinian Evolution in Advertising

Tweet      Follow @s_kotnala Darwin’s Theory explains the evolution of living beings. It hints that we tend to discard and lose control of a skill or expertise if We rarely use it We are conditioned to think that it is of no use We find better alternatives Similarly, on the other end, we evolve, create,… Read More »

9 things helping Print in India

Tweet     Follow @s_kotnala Here is the good news for print that Sam Balsara presented at the recent Pitch Madison media projection. 1. Print is the largest media with some 42% plus overall share. 2. Difference between TV and Print has widened. 3. The growth in digital has come at the cost of TV more… Read More »