Tweet Follow @S_kotnala 68th EPISODE Advertising and Marketing. This is pure coincidence that while I was thinking of the next story for the weekly advertising marketing episode, I read this blog ‘The Acronym Trap’ from B Harish in Marketing Buzzar. Immediately I knew what is the story I am going to share with you all. The… Read More »
Tweet Follow @S_kotnala 62nd EPISODE. Take you back to LINTAS of Mohandev Building Connaught place, New Delhi time. We had a few Public Sector clients and the billing was not worth discussing. These clients were just continuing as a legacy with us. They were wasting huge sums on advertising mostly in print through other empaneled… Read More »
31st EPISODE : 1994. Delhi. HTA (Hindustan Thompson Associates), 35 Jhandewala, Rani Jhansi Road. I was servicing MOTOROLA account and reporting to SAMIR VERMA. He was a relationship-oriented person and converted most of his clients into good friends. RAHUL VERGHESE of Motorola was no exception. Rahul Verghese had recently… Read More »
29th Episode: Sometime in 1997 or 1998 . I was at Lintas Delhi. Dev Mehta – a great friend and colleague, used to be the Art person on few of my accounts. It was afternoon. We were returning from a client meeting somewhere in new friends colony or Nehru place in Dev’s car. Dev was… Read More »
THE COUNT HTA days. Days of many interesting episodes. This one is one of the simpler client- agency interaction episodes. Client:………………………… MOTOROLA Client representative: … RAHUL VERGHESE Venue: ………………………. SURYA SOFITEL Agency: …………………….. HTA ( 35 Jhandewalaon, Rani Jhansi Road) Agency representative: … Read More »
Back to the time- my first visit abroad and it was the SUNCITY , the annual kickoff of HTA. “Two More’ shared earlier happened on the same city. So let’s get to the episode with minimalistic background information. There was enough drinks on the house along with enough OLD MONK bottles that the team had… Read More »
Tweet Follow @S_kotnala It was my second year in Lintas. It was like any other usual day. I was in my small little cabin on the 8th floor of e Mohandev building. The phone rang and that was the beginning of a small interesting episode. RECEPTIOIST AT DELHI OFFICE : Sanjeev call from PREM MEHTA’s office, shall I patch… Read More »
Continuing with the brand GILLETTE and WILKINSON SWORD blade, I share with you something that I would not recommend to be copied in the era gone by and the era to come. This is a good revenge story. Simplicity is the key to being effective and efficient. This takes me to a time when RANJAN… Read More »
