Life has always been demanding. The demands increase with time. You have been misguided if you believe that finally there will be a day when you will have more time at hand. It is tough to find a balance, and it is very easy to let life get out of control. Chaos, anxiety, stress are… Read More »
Brands work with familiarity and consistency, with benefits and relevance and with emotional connect. They are just like human being. A set pattern of behavior and an accepted level of unchanged unmagnified performance bring stagnancy into relationship. It is like marriage. A brand just like in a successful loyal marriage must strive to enhance the… Read More »
A fairly senior advertising professional in the digital part of a well-respected advertising agency made an observation. Last month, he pitched to a hugely funded e-commerce business. He had nothing against the fairly half-his-age fresh professional sitting to comment and decide on his strategy and approach. He respects their approach, passion, ambition, ideas and a… Read More »
Tweet Follow @S_kotnala For a change, here is a book that s what it promises and proposes to be. Brand Cliches is all about ‘Conventional Thinking in building extraordinary brands’. All the clichés you could think of and some more introduced by Raman Kalia within the scope of the book. It is a book of directional… Read More »
Original article appeared in http://www.mxmindia.com/2014/06/sanjeev-kotnala-curious-how-things-will-be-after-kyoorius/ On the 12th night when I entered the NSCI Stadium, I cannot be faulted for thinking that I have reached the wrong destination. But the miniature Black Elephant magnetically attached to my shirt and the big bold Kyoorius branding made me comfortable. The signs were there – expectations have been… Read More »
