Tag Archives: success

Have you written a new chapter for the brand?

Brands work with familiarity and consistency, with benefits and relevance and with emotional connect. They are just like human being. A set pattern of behavior and an accepted level of unchanged unmagnified performance bring stagnancy into relationship. It is like marriage. A brand just like in a successful loyal marriage must strive to enhance the… Read More »

Talent drought, biggest nemesis of digital and e-commerce

A fairly senior advertising professional in the digital part of a well-respected advertising agency made an observation. Last month, he pitched to a hugely funded e-commerce business.  He had nothing against the fairly half-his-age fresh professional sitting to comment and decide on his strategy and approach. He respects their approach, passion, ambition, ideas and a… Read More »

CURIOUS AFTER KYOORIUS

Original article appeared in http://www.mxmindia.com/2014/06/sanjeev-kotnala-curious-how-things-will-be-after-kyoorius/  On the 12th night when I entered the NSCI Stadium, I cannot be faulted for thinking that I have reached the wrong destination. But the miniature Black Elephant magnetically attached to my shirt and the big bold Kyoorius branding made me comfortable. The signs were there – expectations have been… Read More »