Tag Archives: TOI

Print is proof- needs a wider collective commitment.

The coming together print publishers is a rare celestial aberration. However, this is not the first time when some of the largest print houses have got together. We know when they collectively questioned the IRS and hence MRUC some years back. Even at that time, people viewed it as a disturbing disruption, but it led… Read More »

8 FILTERS TO EVALUATE CAUSE DRIVEN BRAND INITIATIVES.

I got up to a tweet that introduced me to the latest ad in the ‘JAGO REY’ series. I loved it. Here was a brand that has found relevant cause and could rejuvenate it frequently. On the same day, I read the probing blog by Lakshmipathy Bhat, ‘Cause – driven advertising’: does it help in… Read More »

THE TRAP

43rd Episode :  Male are always on the lookout. Their adventurous DNA pushes them to experiment and take risk outside their existing relationships. They want the naughty-fun. Some score anyway in a no-string attached relationships. Some score mentally. For some buying the scorecard is the only alternative. But, they all score. This incident involves an… Read More »

TOI vs AMU: Is it about Media Ban or Women’s Empowerment?

RECAP. The Aligarh Muslim University (AMU) Vice Chancellor Rtd Lt Gen Zameer Uddin Shah (earlier Deputy Chief of Army (personal and system)) is branded sexist and finds himself at the center of a debate for banning TOI from AMU campus. The issue and buildup to it are result of simple administrative steps from a straight… Read More »