Multiple Creatives-Things to Watch out for.
Creating Multiple Creatives within a campaign is not new, but here are some things to watch out for better reach and impact.
Tag Archives: CREATIVE
Enhancing message effectiveness with multiple creatives.
Strongly recommend using multiple creatives units to enhance the message’s effectiveness and widen the reach with impact and relevance.
Suffocating Brands in a polarised country.
Brands have been trying to connect with the audience. The audience is divided and seems the brands are no longer in touch with the audience.
How to decide the number of ad films in a campaign?
Brands make multiple TVC/DVC (hence referred to as Ad films) to engage their audience and deliver the message. They are mostly various expressions of the same idea. So, how many Ad films should the brand make? Or How does the team decide how many should be made? Or Why to create a series of Ad… Read More »
Client Gets the Creative They Deserve.
The creative output is not merely a function of hiring the best talent. There are a lot many factors working to produce good work. Ultimately the client gets the creative they deserve.
Stop dodging plagiarism and speculative pitches bullet
Plagiarism and creative coincidence have survived far too long in the Industry. Sometimes pitches have been blamed and many times inability to act has been the favourite excuse. Many times they have been termed as inspired and adapted versions. The recent high profile plagiarism case created a few conversations. Trade portals, social media and business… Read More »
Stop Questioning Gender Stereotype In Advertising?
Gender Stereotype is everywhere. Questioning its usage in advertising is an excellent thing to do. I may be hated for saying so, but when a regulator starts defining and imposing constraints. It is trying to solve some other problem by finding a scapegoat that is easy and glamorous to hang. This is my shout-out for… Read More »
Tata Sky fumbles with #HarSceneKaMazaaLo
Attempts to create Brand’s Unique creative style is a dual-edged sword. Every creative team dream to create a unique communication style deeply associated with a brand. Something so unique, it becomes the default signature style of the brand. It redefines brand tonality and the brand-consumer connect. However, creating a unique style of expression, tonality, storytelling… Read More »
Do Call-for-Entry campaigns reflect reality?
The call-for-entry campaigns may not be reflecting the true picture. In fact, awards will be better served if they concentrate on few other things to maximise differentiation, relevance and impact. The rising cost of entry, the controversies surrounding awards and the perceived value is forcing many agencies to evaluate their options of awards to enter… Read More »
Who to blame for SOCIAL Skew in creative awards win.
‘So we have a new agency of the year’… my chirpy greeting to an industry veteran while leaving Goa’s Grand Hyatt got an unexciting almost conversation closing reply ‘You wearing a nice red shirt, and the jeans are good too’. I realised it was not a good subject to discuss. The dejection was complete. The… Read More »
