Tag Archives: CREATIVE

Tata Sky fumbles with #HarSceneKaMazaaLo

Attempts to create Brand’s Unique creative style is a dual-edged sword. Every creative team dream to create a unique communication style deeply associated with a brand. Something so unique, it becomes the default signature style of the brand. It redefines brand tonality and the brand-consumer connect. However, creating a unique style of expression, tonality, storytelling… Read More »

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Do Call-for-Entry campaigns reflect reality?

The call-for-entry campaigns may not be reflecting the true picture. In fact, awards will be better served if they concentrate on few other things to maximise differentiation, relevance and impact. The rising cost of entry, the controversies surrounding awards and the perceived value is forcing many agencies to evaluate their options of awards to enter… Read More »

Who to blame for SOCIAL Skew in creative awards win.

‘So we have a new agency of the year’… my chirpy greeting to an industry veteran while leaving Goa’s Grand Hyatt got an unexciting almost conversation closing reply  ‘You wearing a nice red shirt, and the jeans are good too’. I realised it was not a good subject to discuss. The dejection was complete.  The… Read More »

Why inviting Baba Ramdev to Goafest a wrong call?

BABA RAMDEV as speaker in GOAFEST. The industry demonstrates lack of collectivism and self-respect. I am raising a voice because others have decided to conveniently remain silent. It must share with my well-wishers the reason for my proposed blackband protest against Baba Ramdev, keynote speaker at Goafest on April 5, 2018. The fest is the annual event… Read More »

Don’t strangulate advertising with socially expectations.

Should advertising ONLY show what is socially acceptable?  I know, I could get trolled for my point of view and reminded of my commitment towards society. I will be chastised for lowering expectations from brands and the advertising fraternity – including clients, media and the creative teams. I appreciate brands with a more significant vision.… Read More »

7 Brand Creative you can’t ignore

This week I am taking a detour to share some of the work, which I believe must be appreciated. Story-telling is a key pivot for the communication business. And if one can make the static medium like Print come alive with a story that involves and engages the reader, the job is done. Unfortunately, such examples… Read More »

Celebrate Goafest & Abby: STOP ASKING DEAD QUESTIONS.

There is an Industry and then there are people who for reasons best known to them make every attempt to break the fragile fabric of star events. It holds true for Goafest and Abby’s too. Are egos involved? The industry most likely will answer with a loud YES. I believe in a simpler truth. They… Read More »

Are you adding to the creative noise with unwanted, uninteresting, uninspiring crap?

It is not new that the monolithic marketing departments are crumbling, ever held tenderly by the omnipresent but not so omnipotent all-knowing marketing director. Fragmented media channels along with the emergence of multiple touch points have created a need for expert zones and pockets of specialisation. The ever-exploitable unsatisfied lust of an overtly voyeuristic customer… Read More »

Goafest2016 thumka needs to sync with the beat. Think about it,

My view on Goafest captured in DNA issue of 11th April looked at the positive side of the event. The enhanced experience was primarily based on 16 of the 17 speakers engaging the audience with relevant and interesting points. And that is quite an achievement. For a change, it was not digitally skewed. It was more holistic.… Read More »