Category Archives: ADVERTISING MARKETING

Self-Regulation – Make It a Habit.

ASCI ben doing good work on self regulation in Indian advertising, but how effective it will be depends upon brands .

KFC South Africa takes the urban legend of Fake Inspector to its logical end. Launches private investigation and sets up hotline.

To fully exploit special day opportunities, brands need to make special efforts and not just tick the box. Case Teachers’ day

ASCI can set guidelines and ask for self regulation, but when big brands like Crocin from GSK refuse to follow- we know the problem is huge.

In the era info accessibility and availability, branding and marketing must be aggressive with focussed Brand Katha to influence consumers.

Society expects people in positions of responsibility to behave differently. They have no right to individuality. so where do you draw the line.

India Celebrated 75th Independence day on 15th August with Har Ghar Tiranga – hope the celebration is not one-time campaign

When the category faces an issue, maybe the best action is a collective effort rather than each brand trying to address it individually

GPAY is smooth payment app. However, what it tries beyond payment is leading to spoiling the experience. Time to rethink.

Brands use Humour to create lasting impact through consistency in approach and relatable storylines- involving the audience