CRED-isation of Advertising- Most Don’t Get It.
CREDisation is the new way of communication in advertising. It must be effective for many brands to follow- but most will not get it.
Category Archives: ADVERTISING MARKETING
We have collectively failed- consumer turst.
Allowing brands an unchallenged misleading advertising campaign, the industry has collectively failed the consumer trust.
Complaint Management- Comedy of mismanaged errors.
Complaints are part of business; however, how you handle and convert them into good customer experience matters.
Molley’s Vegetable Stall – Master Class in Customer Relations.
Molley, the vegetable street vendor, delivers a master class in customer relations if only you were willing to listen and observe.
Using archetypes & personification For Powering Manpower Alignment
Have you ever played or watched the game of TUG OF WAR or seen a boat race? If yes, you would know how collective synchronised aligned efforts bring the right results. And if the forces are not aligned, having the best of the team would not guarantee success. The same is true about business; achieving… Read More »
Being water-wise needs a behavioural change.
It was like any other Saturday morning. I was working on my laptop when the NUTGRAF newsletter landed in the email. For people unaware of it, it is a PAID weekly emailer that explains fundamental shifts in business, technology and finance that happened over the last seven days in India. And this week, it spoke… Read More »
SHARK TANK – FREE ENTERTAINING EDUCATION.
SHARK TANK INDIA is a programme I think every youngster with the thought of getting on to the entrepreneur – start-up landscape must be watching. If not, it is their loss. It is different that the term that the reality show has added to the common man not a positive, but a logic and reason… Read More »
Political Polarisation of Movies before Election.
You cannot ignore it anymore. Everyone can connect the dots. And though you may not be able to link it to the on-ground political aspirations and vote politics directly, it is on your face. The big screen has become more prominent and politically engaged. Political propaganda and vote requests before election is no longer restricted… Read More »
EMPOWERED MESSAGE of HAPPY ENDING.
……………………………………. We cannot deny the fact that Gender disparity exists, and we have a long way to go for equality to even become realistically possible. What has taken centuries of creation will take a few generations to be wiped out. What is heartening is that we are moving there, and the new generation is seeing… Read More »
Taking Advantage: Chaiwala Business Mindset
It was not a crisis; however, sometimes, people’s responses on such a day can reflect a lot about their attitude and approach to life. It can demonstrate their approach to life, self-confidence, understanding of the situation and decision-making capabilities. Disruption of Cooking gas Supply on Monday for 1 lakh plus in Mumbai was one such… Read More »
