Category Archives: ADVERTISING MARKETING

ASCI- Should Sachin Khurana be a headache for CROCIN?

ASCI can set guidelines and ask for self regulation, but when big brands like Crocin from GSK refuse to follow- we know the problem is huge.

In the era info accessibility and availability, branding and marketing must be aggressive with focussed Brand Katha to influence consumers.

Society expects people in positions of responsibility to behave differently. They have no right to individuality. so where do you draw the line.

India Celebrated 75th Independence day on 15th August with Har Ghar Tiranga – hope the celebration is not one-time campaign

When the category faces an issue, maybe the best action is a collective effort rather than each brand trying to address it individually

GPAY is smooth payment app. However, what it tries beyond payment is leading to spoiling the experience. Time to rethink.

Brands use Humour to create lasting impact through consistency in approach and relatable storylines- involving the audience

Insurance tends to avoid reference of death in its communication. Policy Bazaar moves leverages DEATH in its Life and health insurance ads.

TTK launched D2C for Sex Toys- lubes- and other items for sexual pleasure and fulfilment. Now get them at home.

A simple Brand Archetype and personification exercise across stakeholders led to Brand Chakra and need for its alignment.