Bharat and India – name choices to coexist in a hybrid model.
There is a debate on the possible name change from India to Bharat, whereas both the names can continue to coexist in a stable hybrid model.
Category Archives: ADVERTISING MARKETING
Kalyan Jewellers scores on I-Day. What next?
Kalyan Jewellers Independence advertisement was a welcome relief. It led you a wrong way and then had a bit expected twist at the end.
ASCI Academy: Knowledge Is Not enough for compliance.
To make people adhere to the ASCI code, it has opened ASCU ACADEMY to spread awareness digitally, physically & hybrid models,
Are you responsible for the non-secular Indian Advertising?
Someone watching Indian advertising is bound to see India as a non-secular Hindu state. The problem is big and growing by the day.
How Indian advertising stereotyped Yamraj – the lord of death.
Lord of Death- Yamraj has been stereotyped in Indian advertising, often presented in a comical trivial context.
Bawaal is a movie about questions In personal Life and the Brand.
Bawaal the movie is chaotic raising questions in the personal life that could help define Brand-I and also can help in Brand discussion.
Happy Birthday, the Cadbury way.
Cadbury has been using technology for mass personalised campaigns that are unique in approach. Here is the Happy Birthday one from Cadbury.
Barbie movie marketing- painting the heart pink.
Barbie the legendary successful doll hits the big screen movies for the first time. Expect it to be a huge success.
Can the Spirit of Advertising Help Self-regulation?
Why not self regulation. Does everything needs rules – can’t something work on the spirit of advertising and marketing- moral and ethics?
Red Label- Chai Pe Social Charcha
RED LABEL on the World social Media Day raises a toast to the humble tea- the original social network of the country- the humble tea. Does it benefit the brand?
