Adidas Sports bra – a campaign well handled. Adidas sports bra campaign featured 25 pairs of nude breasts. It created a polarised reaction- but the brand handled it well. Learnings.
Missing The Taste Of Masala tea During Election. Tea Brands in past have collectively shared hard hitting mind body soul awakening communication, missing their impact this election.
DOUBLE MEANING LIES IN THE AUDIENCE MIND. Brands try to be witty and humorous. At times messages have double meaning but then the double meaning lies in the mind of the audience.
Hyundai Delayed Lollipop To pacify hurt Indians Multinational brands in Pakistan tweeting on Kashmir Solidarity day leading to Boycott call in India
NETFLIX India problems- Twittragist recommendations Netflix has not been as successful In India as it wanted to. Here is what Twittragist- strategists on twitter suggested Netflix
TATA PLAY SAYS TATA TO SKY. Tata Sky changed its name to Tata Play and to communicate they produced very entertaining and engaging films with Saif and Kareena.
SKORE SCORES WITH NOTHING Condom brands been fighting the Thinest battle- which is expected to enhance pleasure. Skore now scores with its thinnest condom- NOTHING
Researching Research for a Doodle. Sounds funny, Researching Research for a doodle, but that’s what I did- and it threw some really surprising inputs and images.
A GOOD STORY ATTRACTS SUPER-SPREADERS A successful brand story in addition to being in engaging and interesting attracts super-spreaders, who multiply the results
The Only Trend in 2022- Uncertainty. 2022 brings with it more chaos and uncertainty. Tough to identify trend for early warning to help or to exploit.