Individuality Vs Positions of responsibility
Society expects people in positions of responsibility to behave differently. They have no right to individuality. so where do you draw the line.
Category Archives: ADVERTISING MARKETING
HAR GHAR TIRANGA, HAR SAAL,
India Celebrated 75th Independence day on 15th August with Har Ghar Tiranga – hope the celebration is not one-time campaign
Collective Brand Action on category issues.
When the category faces an issue, maybe the best action is a collective effort rather than each brand trying to address it individually
GPay- Better Luck Next Time.
GPAY is smooth payment app. However, what it tries beyond payment is leading to spoiling the experience. Time to rethink.
Humour Helps Brands Make Lasting impressions
Brands use Humour to create lasting impact through consistency in approach and relatable storylines- involving the audience
POLICY BAZAAR -Humorously associating death & insurance.
Insurance tends to avoid reference of death in its communication. Policy Bazaar moves leverages DEATH in its Life and health insurance ads.
LoveDepot – Sex Toys and Pleasure – Your Choice & Control
TTK launched D2C for Sex Toys- lubes- and other items for sexual pleasure and fulfilment. Now get them at home.
ALIGNING THE BRAND CHAKRA
A simple Brand Archetype and personification exercise across stakeholders led to Brand Chakra and need for its alignment.
The nation can ill afford Violent protest.
The nation has seen episodic violent protest over every Government policy announcement, something it can ill afford. So what is the solution?
ASCI Guideline pe Guideline pe Guideline.
There are enough ASCI GUIDELINE to help self regulation of advertising in india, but the no robust implementation. And that is my issue with these guidelines.
