Launching SMEAR Index against social media outrage.
So, how can we help predict and insure against a brand facing social media outrage and be called for not being sensitive to the social ecosystem.
Category Archives: ADVERTISING MARKETING
Fake News More Potent Than Hijacked History.
Hijacked History is a reality. It is omnipresent. But maybe we need to tackle the FAKE NEWS first as that has more recent and damaging.
Religion. Stop misusing images of Hindu Deities.
Do companies freely misuse the images and symbols of Hindu Deities, because all that a Hindu does is meekly protest and call for Boycotting the product and services.
My Encounter With a Long Podcast
My first emcounter with a podcast longer than 45 minutes. I rejected it outright. But when I listened my discovered something more..
Tanishq Diwali – on a hattrick of taking down ads.
So, in less than a month, Tanishq takes down another ad when trolled on social media. What’s wrong? How can brand be so insensitive?
Cadbury; The Digital Corporate Baba Ka Dhaba.
Cadbury Diwali ad supports local retailers badly affected by Covid. It is AI based Data Driven ad gone viral! Right Intent Bad execution
Should brand purpose help in a purposeless world?
Brand-purpose is the new marketing mantra. Will the consumer prefer a brand with a Brand Puprose over one that delivers brand-promise?
How to decide the number of ad films in a campaign?
Brands make multiple TVC/DVC (hence referred to as Ad films) to engage their audience and deliver the message. They are mostly various expressions of the same idea. So, how many Ad films should the brand make? Or How does the team decide how many should be made? Or Why to create a series of Ad… Read More »
Brands as a social entity must respect reality.
Brands like Tanishq are a social entity, alive with persona and attitude. they must ensure campaign like Ekatvam respects social reality.
TANISHQ- Intent does not count in a troll defined world.
TANISHQ fearing the safety of its employees and stakeholders has withdrawn its TVC EKATVAN that was heavily trolled. Was there anything wrong?
