IAA’s Retrospect and Prospects last week dealt with the CMO curiosity and desire to know. Past and Future have always been of interest to us. The need to know what next? To know of the next trend going to hit the market and communication. In the process, we keep trying to connect the dots, see… Read More »
Brands Connecting Dots To Remain Future Proof. The agencies are trying to go beyond the brief and pleasantly surprise the clients. It is an excellent thing to do. The new purpose let advertising is keeping the client happy and the agency busy. There is some talk of this purpose led advertising strategy, engaging the consumer… Read More »
Gender Stereotype is everywhere. Questioning its usage in advertising is an excellent thing to do. I may be hated for saying so, but when a regulator starts defining and imposing constraints. It is trying to solve some other problem by finding a scapegoat that is easy and glamorous to hang. This is my shout-out for… Read More »
Nowadays, it is becoming tough to be a Man. And even Gillette too is getting into the act. I have been into this simple brand-feature-benefit-transactional relationship with the multi-edged Gillette razor, when suddenly from every article on marketing communication and potential award list started questioning me. Gillette Started The Battle Of Toxic Masculinity making it… Read More »
Relive- Mauka Mauka- ICC World Cup 2019 ‘Mauka Mauka’ was an iconic communication engaging and entertained cricket lovers from 2015 to 2018. So, it is natural for the reference to come up in May 2019 the start of the world cup. 23rd May, I am watching the 2019 election results on TV. The seat swing… Read More »
SLICE OF DEATH ADVERTISING The only sure thing in life is death. Rest is just a probability. We appreciated ‘Slice of life’ (SOL) advertising, however, we rarely see brands leveraging ‘Slice of Death’ ( SOD) imagery and references. Death is all around us. Death is all around us. It is there in the newspapers, in… Read More »
Every year on mother’s day, I get a sinking feeling that we are in a time warp. Or at least the Indian mother is has decided to drop anchor in 1980. I love sharply defined relationships and even the vague unmanned relationships too. In India, we have many such relationships. The relationship between daughter-in-law and… Read More »
I knew all along, there was something drastically wrong with the way the future is unveiling itself. I was on the lookout for a debate on ‘How to fix the future’. Andrew Keen’s session at the IAA World Congress held at Kochi, India in February this year probably opened new spaces for the discussion. The future is… Read More »
The Indian Readership Survey (IRS) Quarter 1, 2019 findings are out. It brings good news to print publishers. Their reach and readership continue to expand. The total monthly reader touches new peak at 42 crores, a growth of 4.4%. In this period, the number of households has also grown by 4%. Any daily reach remains… Read More »
The coming together print publishers is a rare celestial aberration. However, this is not the first time when some of the largest print houses have got together. We know when they collectively questioned the IRS and hence MRUC some years back. Even at that time, people viewed it as a disturbing disruption, but it led… Read More »
