SANJU an EFFIE winner. Yes, I have a polarised view of ‘Sanju’ the movie. You need polarised reaction while sharing a review. You like it or hate it. The middle path or diplomatic talk is of no use to your readers. I loved the movie. And I can watch it again. Raju Hirani has once… Read More »
The 2018 Cannes Advertising festival, reporting a lesser number of entries and higher networking attendance is over. The powerful statements made by the speakers and the knowledge shared over drinks is slowly starting losing its impact. The social media post of short-term legal immigrants to Nice are becoming sporadic and slowly getting buried in the digital history.… Read More »
THE CONSUMER SEEINGS THINGS DIFFERENTLY. My UBER driver has just cancelled the short booking. It is not the first or the last time. Last week the Uber driver at the last minute decided he was not interested in a ride to the international airport. I cribbed, I talked to the bot. I sent emails. All… Read More »
The ‘Mafia’ at the associations governing Media, Advertising and Marketing in India. “There is a mafia out there, and the dons play musical chair with understated self-appreciation and mutual admiration”. This was in the loud booming voice of one of the soon-to-retire industry senior. It was not the first time I am listening to such… Read More »
Attempts to create Brand’s Unique creative style is a dual-edged sword. Every creative team dream to create a unique communication style deeply associated with a brand. Something so unique, it becomes the default signature style of the brand. It redefines brand tonality and the brand-consumer connect. However, creating a unique style of expression, tonality, storytelling… Read More »
The call-for-entry campaigns may not be reflecting the true picture. In fact, awards will be better served if they concentrate on few other things to maximise differentiation, relevance and impact. The rising cost of entry, the controversies surrounding awards and the perceived value is forcing many agencies to evaluate their options of awards to enter… Read More »
Life is crazy, demanding world of MAdTech professional; Media/marketing, Advertising, and technology. In addition to the pressure and demands of the organisation, there are many that are self-created. There are so many equations and variables to be balanced in an otherwise unpredictable environment. We live in a sea of uncertainties. There is with no assurance… Read More »
How brands benefit from synchronisation their engagement on Twitter and TV? Most audiences engage with their mobile while watching television. There is always a second screen in play. This viewing pattern was earlier seen as a problem before someone decided deep-dive to understand the impact and use it to advantage. Recently after the hugely debated… Read More »
Seeing the message ‘You have been unsubscribed’ gives that momentarily feeling of Moksha. You think you have won the battle against spams and personalised unwarranted e-mails. It is Maya, an illusion. The same domain rises like a phoenix and starts spamming you sooner than you can say ‘Om Namah Shivaya’. Visiting ant banking, insurance or… Read More »
Can lack of Wifi and Mobile connectivity be an advantage? Recently I was at Coconut Hut at Divegar on the Konkan belt. It is a small cosy resort with 20 rooms and a swimming pool right at the centre. It has no WiFi. If I was to know it before arriving at the resort, I… Read More »
