The Advertising Club calendar added D-Code, the digital review to its two existing properties Media Review and Creative Review in its annual schedule of events. It may be a late addition. However, the new format Ad Club adapted for D-Code was worth the wait. WE ARE GETTING THERE In the last two years, one must… Read More »
I remember the moment on Guru Purnima. It was late at night. I was returning from the IAA Leadership Awards. I had just popped in another chewing gum when I opened the winner envelope I have been holding tight. The 23rd winner. At IAA Leadership Awards last Friday, fourteen leaders were identified across categories and… Read More »
Hyundai, celebration, When you just see a story unfolding before you. Thank you, Whatsapp. Otherwise, I would have missed seeing this beautiful, touching advertisement from Hyundai 20 year celebration in India. It ’s served on WhatsApp with a cleverly planted introduction that remained unchanged by the lazy forwarders. ‘Almost every advertisement depends upon half-nude females… Read More »
MALISHKA Mumbai Khadyaat, the cry-anthem of Aamchi Mumbai. It is no surprise that Malishka has done it again for Aamchi Mumbai Last time she did the song ‘Mumbai Tula BMC War Bharosa Nahi ka’ (Don’t you believe in BMC). We appreciated her song more than the efforts. This time she has done a song on… Read More »
SANJU an EFFIE winner. Yes, I have a polarised view of ‘Sanju’ the movie. You need polarised reaction while sharing a review. You like it or hate it. The middle path or diplomatic talk is of no use to your readers. I loved the movie. And I can watch it again. Raju Hirani has once… Read More »
The 2018 Cannes Advertising festival, reporting a lesser number of entries and higher networking attendance is over. The powerful statements made by the speakers and the knowledge shared over drinks is slowly starting losing its impact. The social media post of short-term legal immigrants to Nice are becoming sporadic and slowly getting buried in the digital history.… Read More »
THE CONSUMER SEEINGS THINGS DIFFERENTLY. My UBER driver has just cancelled the short booking. It is not the first or the last time. Last week the Uber driver at the last minute decided he was not interested in a ride to the international airport. I cribbed, I talked to the bot. I sent emails. All… Read More »
The ‘Mafia’ at the associations governing Media, Advertising and Marketing in India. “There is a mafia out there, and the dons play musical chair with understated self-appreciation and mutual admiration”. This was in the loud booming voice of one of the soon-to-retire industry senior. It was not the first time I am listening to such… Read More »
Attempts to create Brand’s Unique creative style is a dual-edged sword. Every creative team dream to create a unique communication style deeply associated with a brand. Something so unique, it becomes the default signature style of the brand. It redefines brand tonality and the brand-consumer connect. However, creating a unique style of expression, tonality, storytelling… Read More »
The call-for-entry campaigns may not be reflecting the true picture. In fact, awards will be better served if they concentrate on few other things to maximise differentiation, relevance and impact. The rising cost of entry, the controversies surrounding awards and the perceived value is forcing many agencies to evaluate their options of awards to enter… Read More »
