The thirteenth edition of Goafest and the 50th Abby is all set for April 5-7, 2018 at Grand Hyatt, Goa. It will be my thirteenth consecutive Goafest. I am one of the few people who has attended every edition.There is a story that needs the final chapters and I am not letting it rest. Goafest… Read More »
Who should define how news is served? In fact, you the viewer only should decide what you watch! You anyway do that with the click of the remote. But, what if all channels in a genre (In this case News) were beaming the same content! The option still exists to close the Idiot Box… Read More »
Should advertising ONLY show what is socially acceptable? I know, I could get trolled for my point of view and reminded of my commitment towards society. I will be chastised for lowering expectations from brands and the advertising fraternity – including clients, media and the creative teams. I appreciate brands with a more significant vision.… Read More »
KFC Said sorry to its customers in the UK with a Press Advertisement. I am not a KFC fan. I only buy their Crispy Chicken Pakoda when kids in the family force me. However, I love DHL and its service. So, when I see KFC ‘chicken shortage’ fiasco in the UK entirely blamed on DHL, do I start… Read More »
‘My Gita’ by Devdutt Pattanaik does not demystify GITA for a common person. It places his interpretation and understanding of multilayered discourse by Lord Krisha. It has taken me a long time to complete it. It is a tough book to follow, and you have to go slow digesting every framework presented in it, thus… Read More »
How Pepsi and Coke celebrate Diversity or collectivism This Superbowl, the two cola giants; Pepsi’s Generation and Coke’s diversity communication remained tethered to their DNA and polarised interpretation of audience. “When all’s said and done, all roads lead to the same end. So it’s not so much which road you take, as to how you… Read More »
Wanting to live a Stress-Free Life. Life in Media, Advertising, Marketing, and Technology has always been stressful. In fact, stress is an integral part of it. Here are some hard truths to help you out from chakravyu of professional stress. You may agree, disagree, debate or discard them at your risk. However, some of you will… Read More »
It is a question of time before collective thinking helps Artificial Intelligence to spiral into true Alternate Intelligence. Uncontrolled it may give rise to new age Bhasmasura. Google, Facebook and other rich big data platform monitoring your digital impression are becoming too powerful. They know you and can predict your behaviour a lot better than… Read More »
It has always been hard to defend my fierce loyalty to the reality show; ‘BiggBoss’; on Colors TV one of the biggest reality shows on Indian television. Season 11 made it tougher. I visit the sets every year and like many others, I am sure to tune into ColorsTV on 14th January 2014 night to… Read More »
If one starts framing the digital faultlines of fake news and offensive content, one sees the impossibility of the task. And here I am not referring to the Dark Net. Nevertheless, a solution must exist. Human memory is short, and the default reaction is to forget and forgive. However, the marketing memory is based on ‘Law… Read More »
