Category Archives: ADVERTISING MARKETING

Maa Kasam! Time to Rewrite the Oath of Office

It’s tough when it comes to stopping watching the Bigg Boss. My experiment of detoxing for Bigg Boss this season.

Maybe in an indirect way- Data Usage rate Hike- is the best thing to happen to the nation in a long time. Maybe it will detox the addiction.

Transposing learnings from Man’s Search for Meaning by Viktor E Frankl into Brand purpose and survival in a competitive environment

Its been decades and the reality shows have the same host beaming at the audience. Does it show lack of talent, fan loyalty or insecurity.

Brands and services are taking us for a ride with fine print, the dangerous T&C and ‘*’ and language that needs a coder to decipher.

Earthling Award – where truth is a suggestion, spin is a strategy, and winning often just means not being cancelled yet.

If you can’t be open about your relationship, COLDPLAY or any public place is not safe. And it’s not romance, but the character in question.

We are now paying first-world prices for discomfort, wrapped in premium branding. How long should passengers suffer?