Category Archives: ADVERTISING MARKETING

Trusting intuition.Beyond logic.

Intuition is based on a vast library of past experiences and knowledge. Listen to it. Here is what you can do to sharpen your Intuition.

Visuals have a story. Here are some names and visuals from the Paris Olympics 2024 that will remain with us and be leveraged in advertising.

Fact- People don’t retain learnings from workshops and training sessions. Here is how to enhance it for your team.

Experts are in Demand. Here is a way to become an expert in things that do not require experience.

It doesn’t happen every time. We won T20WC, so naturally, the celebration was over the top because we are like that only. Any issues?

The start of a week and end of a day in an advertising agency in a small town- the chaotic symphony finds Ikagai.

Cannes Awards- How do you tackle the disbelief when you lose but your friends and known competitors from the industry win?

KILL YOUR DARLINGS- THE PET PROJECTS WHICH TAKE MORE TIME AND EFFORTS BUT NOT GOING ANYPLACE OR NOT GIVING BACK ENOUGH.

Bhnagrah Fort near Jaipur is branded the Most Haunted place in the country. Here is a take on my visit- feeling and marketing of the fort.

Here are few ideas to help push ethical practices in the client-agency ecosystem of Indian advertising and marketing.