Category Archives: ADVERTISING MARKETING

A structured approach to becoming an Expert.

Experts are in Demand. Here is a way to become an expert in things that do not require experience.

It doesn’t happen every time. We won T20WC, so naturally, the celebration was over the top because we are like that only. Any issues?

The start of a week and end of a day in an advertising agency in a small town- the chaotic symphony finds Ikagai.

Cannes Awards- How do you tackle the disbelief when you lose but your friends and known competitors from the industry win?

KILL YOUR DARLINGS- THE PET PROJECTS WHICH TAKE MORE TIME AND EFFORTS BUT NOT GOING ANYPLACE OR NOT GIVING BACK ENOUGH.

Bhnagrah Fort near Jaipur is branded the Most Haunted place in the country. Here is a take on my visit- feeling and marketing of the fort.

Here are few ideas to help push ethical practices in the client-agency ecosystem of Indian advertising and marketing.

The advertising industry must work with the government to iron out the process and welcome the SELF-DECLARATION to fight misleading ads.

Politician Brand Image reflects many things, but election results and the runup to elections impact it the most. Here is to Election 2024.

My in-box is suffering from the flood of corporate awards offering to accelerate my brand growth- exposing them here.