Insight is one of the most misused words in the business of marketing and communication. They are loosely used to denote any not-so-obvious fact. At times the ability of it being commercially exploitable and being helpful in enhancing impact of a brand / process is treated as secondary. It primarily remains an inferred answer from… Read More »
What will you do, when you need a loan and no have time and space for all the paper work, follow-up and negotiations. More so, your current status may not be the best suited for extension of credit by a bank. And you definitely do not want to take a big swipe on your credit… Read More »
The world outside is always full of opportunities. Between you and the glorious opportunities is a door. This is mostly a mental door, but sometimes it can be a physical door too. All you need to do is to open it and step outside. Embrace the new world. If only it was that easy. Even… Read More »
I was at the Press Club. The drinks were taking time to be served. The talk around the table was fragmented. A lot of Saala, Tu Kya Sab Janta Hai? (Hey, you think you know it all?) was in the air. The Pitch Madison Media report has been out for a while. Print has once… Read More »
It has been some time since advertising and marketing lingo has entrenched itself in political battles. They are used and abused in election discussion and debates. Politicians are now fairly comfortable with terms like brand, positioning, public relations etc. Has the reverse been happening? Not an original thought. It was planted by one of my… Read More »
The Goafest Abby deadline was extended and it surprised no one. It was not an exception to a rule. It was expected. The potential entrants knew deadlines would be extended. They live a life of extended deadlines. Agencies do it while pitching but forget the art when there are regular day-to-day interactions with clients. Unmet… Read More »
Now, what do you do in the land of Kamasutra with no –sex education, when a decently simplistic honest communication on ‘Consent in sex’ lands in your mail. Well first of you see it for what it is and then start looking at how and why it is still miles away in your ‘developing’ country.… Read More »
I must first share three things with you. One, I have taken a long time to read ‘STORM THE NORM; by Anisha Motwani. Two, Anisha Motwani is a friend and a fellow Marketing Buzzer, a thriving community of people with ideas and opinions. Three, I have earlier recommended the book on social media based on… Read More »
‘Annual Conclave’ in most organisations brings a smile to the faces. It is a not-promised but hinted reward for the last year performance. Or is it an investment into future performance. The jury is divided. Most take a middle path like many advertising campaigns and stick to ‘Investment in last year performers for next year… Read More »
If I was to believe the team on ‘11 Minutes’ – anti smoking AV, then much before the SIN TAX by the finance minister in the coming budget, there is a steep escalation in the minutes of your life you lose by smoking. Earlier estimates while I was growing up used to be 2 minutes… Read More »
