Tweet Follow @S_kotnala 57th EPISODE. First let me warn you this is part of unknown history of Mudra and may not been archived. I do think such an act has never happened in any other agency. It is known to few, those who been part of it. Yes, you guessed it right, I was involved… Read More »
Tweet Follow @s_kotnala 56th EPISODE. ‘Holi Hai’. This week we will be celebrating Holi, the festival of colours. Sharing a Holi centric episode would definitely make sense. I am not sure of the year but it was between 2006 and 2008. As DNA was already launched and DRY HOLI concept from Dainik Bhaskar was yet… Read More »
Tweet Follow @s_kotnala Here is the good news for print that Sam Balsara presented at the recent Pitch Madison media projection. 1. Print is the largest media with some 42% plus overall share. 2. Difference between TV and Print has widened. 3. The growth in digital has come at the cost of TV more… Read More »
Tweet Follow @S_kotnala February 16 was an iconic day in the short history of IPL and for an Idea called Yuvraj. A player discarded by the Indian selectors. A decision that saw polarised reactions. A decision much debated and challenged among his fans and distractors. Yuvraj is not some unknown entity. He is the… Read More »
Tweet Follow @S_kotnala 55th EPISODE. Early 90’s. HTA, Delhi above Ball Bearing Market, 35 Rani Jhansi Road, Jhandewalon fame. There was one annual ritual. That was ARB: Annual Review Board. Where junior Client servicing team (so called Brand custodians) would make a pitch before the whole office, sharing their… Read More »
The Indian Premier League or Cricket World Cup is a choice or problem for a few brands. You either have money to splurge on both tournaments or you don’t. Those who have money either have a campaign to run or they don’t. And brands with money and campaign, it is only the rate and ROI… Read More »
54th EPISODE. During my stint in agency side of the business, I had the misfortune of servicing few Public Sector Clients. Here is a list of reasons (not in order of importance) for me hating them. 1- You are an empanelled agency. 2- Every assignment is a pitch or is given out on rotation and… Read More »
53RD EPISODE. This is a milestone story. 1992 or 1993, HERO HONDA was celebrating its 5,00,000th bike. Neither the year nor the numbers of bike is important in this story. It was first time any Indian bike was hitting such a number. Munjal’s were excited with it. More excited was J Narian, Marketing head at… Read More »
Media planning has spiritually come a long way. The sixth sense of media planner in Indian advertising industry is more powerful than that of the dog in Mahesh Bhatt camp. They are more accurate than the meteorological department in predicting tectonic shifts and minor tremors in media environment. The media weights are being reshaped by… Read More »
52nd EPISODE. This is pre R. R. Patil Era. Nightlife in Mumbai was full sound and music at dance bars. There was one in every corner. For young crowd this was just the place to get together, drink beer. It was fun watching ego fights between people throwing money on the dancers. As the beer… Read More »
