41st EPISODE some years ago, one of the larger regional newspapers went to PATTAYA for their annual incentive tour. The combined National sales team, marketing and other vertical heads like HR., Editorial, Circulation & production joined as observers. It is not rocket science, that when a predominately male dominated group lands at Pattaya, a visit… Read More »
40th EPISODE. I was working with Mudra, Ahmedabad. One of my accounts was RSWML -MAYUR FABRIC with its office at Gulapura. For a meeting with Shri Ladhajee the Marketing Director we would take overnight train to Ajmer. In morning visit Khwaja Darbar the Dargaha and leave for Gulabpura on a hired taxi- normally a spruced… Read More »
Why speak of Goafest 2015 so early? Most likely it will be held on April 9-10-11, 2015. The answer is simple. I Love Goafest. I have attended every edition and I will be there again. It is still THE INDIAN ADVERTISING & MARKETING FESTIVAL. It has the Abby, the most prestigious Indian awards in creative… Read More »
38th EPISODE. One of my brightest juniors settled abroad, shares what I share with you today. It is completely her piece. I have used minimalistic creative license to patch-up at few places. Think she gave me that liberty by saying ‘okay. Trying to think through that episode quickly. I am sure you can expand these into a story 🙂… Read More »
37th Episode. Sometime in early 1996. Lintas North India office at Mohan Dev Building, New Delhi under the able leadership of Preet Bedi decided to expand its operations. In process, it decided to open a satellite operation at Chandigarh, which could cater to Ludhiana, Jalandhar, Amritsar, Haryana, Punch Kula and Chandigarh. The task was handed… Read More »
The acid test of newspaper advertising is really Dhanteras, the festival where the one-has-to-buy mentality supersedes every economic parameter and pocket size. When retail, regional and corporate clients fight to fill up the prime sqcm in the leading newspapers. A period when the print salesperson feels a bit more wanted and in demand, a time… Read More »
36th Episode. You can say ‘BLAME IT ON KOTNALA’ and you would most probably be right. But that would still be half a story. Here is the full story. I am sure that people involved in this may deny acknowledging the turn of events, but that is OK. It is sometime in early 90’s, August… Read More »
The passionate print guy in me waited through the Navratra for some surprise. I have not seen, heard or read about any Innovation in Print for sometime. Print has moved from Basic innovations: Size, Shape, Position, stapling, sticking and false cover etc., no longer innovations to Technology-based innovations: Gatefold, Double gat fold, Central gatefold, Outer fold, Inner… Read More »
35th EPISODE. That night I never went home. I went underground. My family did not know where I was. It was essential that no one knew my whereabouts till the case was rejected or an anticipatory bail was granted. It was a serious offense. Printing of FAKE CURRENCY. So, how did this happen? And how… Read More »
34th EPISODE . 10th JUNE 2008. There was tension in the National Brand team at Dainik Bhaskar Mumbai. It was 10th of June and the rains that started on 1st June showed no signs of stopping. Initially we considered it as pre-monsoon showers but soon along with MET department revised the forecast. Monsoon had arrived… Read More »
