49th Episode. Opportunities have a unique silent way of creeping up and announcing themselves. At times there can be an opportunity in a deal that never happened. Something like that happened to me. I believe it came my way because I never refuse meeting a Business Associates. I hear everyone and try to see what… Read More: THE HOT RIDE AT PUSHKAR »
Books must add up a new thinking, explain an event/ incident/ episode in a life of a company or a person to qualify for the list. Here are the 14 books I recommend to Management, Advertising and Marketing professionals. Some of you are bound to find books on your list that are missing here. That’s… Read More: 14 Must-Read Books of 2014 that Every Indian A&M Professional… »
There is something really evil sinfully sexciting and orgasmic in slowly giving in to temptation and surrendering to an early break of otherwise a well-debated resolution. Yet, resolutions take birth, fully aware of their short life. This destined death makes the process of creation a lot more interesting. There are our independent individualistic favourite resolutions,… Read More: PROFESSIONAL RESOLUTIONS »
48th Episode. I believe to understand a city you need to walk through it. You then soak the city culture, ambience, smell and environment more than you can ever do by taking a cab – point to point. Fun gets doubled if you are interested in photography and have a friend to keep your company.… Read More: The Macau Walk »
47th EPISODE. Pattaya and the word bring a plethora of distinct images to mind, but there is a hidden Pattaya that you can explore, if and only if you have the inclination and interest. Tear 2014, Dainik Bhaskar Annual conclave was scheduled in Pattaya. It was a conclave where lot many fresh experiments were happening.… Read More: THE JUMP »
46th Episode. It was the year when STAR CRUISE docked in Mumbai. It was a novelty. Dainik Bhaskar Group decided to have its corporate award night on the Mumbai- Goa-Mumbai (2D1N) trip in the high seas. The excitement ran high within the team. Team members from Kolkata Delhi, Bangalore and Chennai joined the Mumbai team.… Read More: HIGH SEA GAMBLING »
Dear Brand Manager The year-end is near. The Third Quarter you call it and you are behind your targets. Nothing new. You are an experienced hand on this. You do have tricks up your sleeve to ensure you get your performance incentives. However, at what yield is debatable. You know you are losing your charm.… Read More: Letter to brand manager from a paranoid consumer »
45th EPISODE: Goa it was. Goafest 2010 the event. IN earlier edition, we had managed to hijack junior delegates to party. This time, my team was bringing out daily magazine beating the trade publications on content and timelines. It was tough, as the backend, team had never worked together. Team had no experience of covering… Read More: KOTI ANGELS – EARLY MORNING GAMBLE »
44th Episode. Late eighties. I was in Mumbai on a shoot assignment for a fabric brand of repute. This was the 4th shoot involving the same model. She was now more than a friend. She later on went o to do few movies. We had somehow clicked in our first meeting itself. We were in… Read More: The Missing Lips »
Dear Marketer, We have seen a lot many good days but it is becoming intolerable. You keep on playing tricks that no longer amuse, engage or involve me. The pressure of one-dimensional unilateral expectations you have is chocking me. In our society of MAC: Market, advertisers and communicators, the relationship between you, the marketer/ Brand… Read More: I am Promiscuous because you are a Flirt »
