Category Archives: ADVERTISING MARKETING

CRAFT AS A PHILOSOPHY -SCARECROW!

Scarecrow has been winning awards in Craft and if one believes CRAFT is the philosophy the agency follows. Here is what it means.

The brand loyalty is dead, and the situational based preference across and within categories have taken over.

Why do people attend GoaFest or don’t attend it. Here are some of the answers. They may work for you or not- I would want to know.

It is so easy to crib and complain about Surrogate Advertising and expect only ASCI to act. Why not look at inefficient ecosystem around it.

Brands try to exploit IPL platform, however, the investment in the ad development and craft is not on the same level.

Reliance Jewels with Scarecrow M&C Saatchi has developed a unique, consistent communication language for its thematic collections.

Can the IIMA old campus a cultural architectural heritage of the city, state and the country soon to be demolished can be saved?

Why should online fantasy sports and other betting be treated any different than offline betting. They both are not game of skill

here are the reasons, why AdFest Pattaya, the my favourite advertising Marketing festival and it got nothing to do with Pattaya..

Here are few of the recent good work in Indian Advertising. Not the complete list- but things I liked. Plain and simple. well crafted.