30th Episode. ‘It does not matter where I get my appetite from till I eat at home’ is a simple but powerful statement. It also packs within it a great learning. In this new digital age, it can be the strength and the variety in your relationship. True… Read More »
29th Episode: Sometime in 1997 or 1998 . I was at Lintas Delhi. Dev Mehta – a great friend and colleague, used to be the Art person on few of my accounts. It was afternoon. We were returning from a client meeting somewhere in new friends colony or Nehru place in Dev’s car. Dev was… Read More »
28th Episode I was reading the new book ADULTERY by PAULO COELHO book (to read review click here) when I remembered the incident. What happened that December in the hill station was between two consenting adults. They are well known to me. For the purpose of not disturbing their lives, I have not listed the… Read More »
27th EPISODE: When I picked today’s MUMBAI MIRROR ( it comes free with Times of India), I was thinking of which episode to share in my weekly Advertising & Marketing blog. I saw the article on 1998 Femina Miss India Ms. Smriti Irani. And In remembered the incident of 1994. The incident involves Harbinder Singh,… Read More »
26th EPISODE — ‘I AM SANKAR’ This belongs to an era when advertising was much fun. People used to be creative in their interactions and induction of new team members. Here I share an incident from HTA ( JWT- 35, Jandewalan, Rani Jhansi Road-Delhi) time. Sankar was heading PEPSI account at JWT. And a new young trainee… Read More »
THE COUNT HTA days. Days of many interesting episodes. This one is one of the simpler client- agency interaction episodes. Client:………………………… MOTOROLA Client representative: … RAHUL VERGHESE Venue: ………………………. SURYA SOFITEL Agency: …………………….. HTA ( 35 Jhandewalaon, Rani Jhansi Road) Agency representative: … Read More »
This week I bring a story that I have only heard. I have not been witness to it, so can not vouch for its correctness. It is JAGBEETI (happened to someone else) and may not be JAGZAHIR (known by all). I am ready to accept denial on this one. HTA (now JWT) Delhi in… Read More »
When the phone rang, it was already late in the evening. We were tired after the press conference. Ready to call it a day. But, then work is work and in a small office a missed call may be a difference between having and missing a client. Philip the media coordination cum PR manager took… Read More »
I am stepping back to the period when I worked for a real short period of time with a small agency in EAST OF KAILASH, Delhi. I had few months in hand, before I was to join MUDRA COMMUNICATION (now DDB MUDRA), MMTP Programme at Ahmedabad. I worked as the much smaller agency. So small… Read More »
Some time being the first helps and trust me when I say ‘Good news should travel but bad news should travel faster’ that is experience speaking. For illustrative purpose, I refer to one of the shoot for suiting brand during my early stage of career. Denzil Sequaria was the photographer and a prominent leading Art… Read More »
