Sales and marketing of media brands have been experiencing a change, they are not comfortable with. ‘whatsapp me’, ‘Let’s skype’ and ‘send a email’ are replacing ‘let’s discuss’ and let’s meet’. If you seriously believe ‘One-on-Ones’ that were the backbone of legendary media relationship marketing/ selling of yesteryears are threatened by the evolving technology, social… Read More »
I was reading an article by brand strategist Tony Eades titled ‘Want Better ROI On Your B2B Marketing Strategy? Ditch The Sales Pipeline And Focus On The Customer’ . It immediately struck a chord with me, and I started reflecting at the scenario in India and the established template in media sales and marketing processes.… Read More »
I have not liked a bit of it, Pokemon invading my privacy without any intimation or invitation. When I picked my Honda BRV a few days back and was driving past Shivaji Ground, one of them was sitting on my shoulder where the seat belt is plugged on, one was at the park staring at… Read More »
Let me explain it to you, said the nervous marketer. I know it may be tough for you to understand and me to explain. However, I will take an example out of your life experience, something that you are able to relate to and then may be you will be in a better position to… Read More »
The past is just a story. You can do nothing else but learn from it. And future is vague, undefined but intended. So today is when you are nearest to the reality, ready to write the next chapter. Today or for that every moment of your life has been the opportunity to write the chapter… Read More »
What is happening in this world? Brands are blatantly disregarding current perceptions and looking at a digital exposure challenging regional biases and rituals to create the desired shift. Nothing wrong with it. So, Tinder (yes, Tinder) in its digital film for India has a mother very sportingly approving of her daughter’s dating by swiping right.… Read More »
Last time round, I discussed the need for you to write a new chapter for the brand. I shared how it is important to keep the brand-consumer romance alive. Hopefully you have taken that seriously and you are brimming with few ideas that you would want to execute. If you were part of a different story and… Read More »
Original products, Timely delivery and return policy are three basic hygiene pillars of e-commerce success in India. Now we have the two leading e-commerce platforms Flipkart and Amazon trying to break the clutter and have strong brand association with these levers. Unfortunately, their collective din is not helping the case. In such a situation other… Read More »
Brands work with familiarity and consistency, with benefits and relevance and with emotional connect. They are just like human being. A set pattern of behavior and an accepted level of unchanged unmagnified performance bring stagnancy into relationship. It is like marriage. A brand just like in a successful loyal marriage must strive to enhance the… Read More »
My view on Goafest captured in DNA issue of 11th April looked at the positive side of the event. The enhanced experience was primarily based on 16 of the 17 speakers engaging the audience with relevant and interesting points. And that is quite an achievement. For a change, it was not digitally skewed. It was more holistic.… Read More »
