Tweet Follow @S_kotnala After what looked like a dull fest what with hardly any energy and vibrancy, Adfest 2015 seems to be warming up and that is because the speakers are making relevant practical points. The audience is usual a tad laidback and there are hardly any questions and that helps the show go on… Read More »
Tweet Follow @s_kotnala With the deepest sense of gratitude all I can say to our elected Government is ‘THANK YOU for banning India’s Daughter the documentary, the real daughters you had banned a long time back’. And if it was not for you I would be deprived of many things in life, mainly… Read More »
Tweet Follow @s_kotnala It was Women’s Day on Sunday and there were celebrations across our world for women. Every one of the events organised to commemorate the day screamed: “You are a lesser being, but this is the one day we will allow you to be you.” But only as per our ideas… Read More »
Tweet Follow @s_kotnala Darwin’s Theory explains the evolution of living beings. It hints that we tend to discard and lose control of a skill or expertise if We rarely use it We are conditioned to think that it is of no use We find better alternatives Similarly, on the other end, we evolve, create,… Read More »
Tweet Follow @S_kotnala Let us play a small game. When I say ‘Bungee Jump, Skydive, Scuba Diving, Flying fox, Beaches, Wind Surfing, Water skiing, Snorkel, Parasailing, Go-karting, Golf and Long Boat Racing’, which city comes to your mind? Let me add few more cues, ‘Coral Island, Elephant Village and Underwater Walk’. And the confusion would be resolved… Read More »
Tweet Follow @s_kotnala Here is the good news for print that Sam Balsara presented at the recent Pitch Madison media projection. 1. Print is the largest media with some 42% plus overall share. 2. Difference between TV and Print has widened. 3. The growth in digital has come at the cost of TV more… Read More »
Tweet Follow @S_kotnala February 16 was an iconic day in the short history of IPL and for an Idea called Yuvraj. A player discarded by the Indian selectors. A decision that saw polarised reactions. A decision much debated and challenged among his fans and distractors. Yuvraj is not some unknown entity. He is the… Read More »
The Indian Premier League or Cricket World Cup is a choice or problem for a few brands. You either have money to splurge on both tournaments or you don’t. Those who have money either have a campaign to run or they don’t. And brands with money and campaign, it is only the rate and ROI… Read More »
Media planning has spiritually come a long way. The sixth sense of media planner in Indian advertising industry is more powerful than that of the dog in Mahesh Bhatt camp. They are more accurate than the meteorological department in predicting tectonic shifts and minor tremors in media environment. The media weights are being reshaped by… Read More »
The third round of auction in radio is being seen as game changer. I personally fail to understand this euphoria. My faith in radio as a medium is a bit shaken, I am not sure about the situation in metro markets but suspect that it may only be slightly better. For, here is a media in… Read More »
