The third round of auction in radio is being seen as game changer. I personally fail to understand this euphoria. My faith in radio as a medium is a bit shaken, I am not sure about the situation in metro markets but suspect that it may only be slightly better. For, here is a media in… Read More »
It was sheer coincidence that I found this four-minute AV on the internet. Soon I caught it in its mini version on Television Street. Not surprised that it did not make the viral cut of featuring in Facebook. In ‘Brave and Beautiful’, Vatika took a step forward in making a statement. I am not privy… Read More »
If you hear audiences crib and promise they will not be watching TV next year on Dec 31, you know they are lying. They have said it many times before and will say again, but on December 31, 2015, the magic screen at homes will be alive with dead programing. It’s a new problem that… Read More »
Books must add up a new thinking, explain an event/ incident/ episode in a life of a company or a person to qualify for the list. Here are the 14 books I recommend to Management, Advertising and Marketing professionals. Some of you are bound to find books on your list that are missing here. That’s… Read More »
There is something really evil sinfully sexciting and orgasmic in slowly giving in to temptation and surrendering to an early break of otherwise a well-debated resolution. Yet, resolutions take birth, fully aware of their short life. This destined death makes the process of creation a lot more interesting. There are our independent individualistic favourite resolutions,… Read More »
Dear Brand Manager The year-end is near. The Third Quarter you call it and you are behind your targets. Nothing new. You are an experienced hand on this. You do have tricks up your sleeve to ensure you get your performance incentives. However, at what yield is debatable. You know you are losing your charm.… Read More »
Uber Rape is the name social media has given to the unfortunate event in Delhi. As expected, the verdict was out much before the culprit was apprehended. The discussions and debates as usual will continue for some time. The questions raised are important, but soon, we would get back to our routine. We will forget… Read More »
Dear Marketer, We have seen a lot many good days but it is becoming intolerable. You keep on playing tricks that no longer amuse, engage or involve me. The pressure of one-dimensional unilateral expectations you have is chocking me. In our society of MAC: Market, advertisers and communicators, the relationship between you, the marketer/ Brand… Read More »
It was late evening. The TV was on and I was using the ad breaks to make some calls, when out of the blue, my daughter asked me a simple question. Papa what would you have done? When?… I had no context to the subject. If I told you, I am going to my friend’s… Read More »
Time For AMMAAI; Advertising, Marketing & Management Associations Authority of India It takes two to tango. If you and the Trade Association (TA) are not serving each other’s interest then we need AMMAAI. Most likely, you are a member of one of the many associations. It is equally likely that you have missed events /meetings… Read More »
