Tweet Follow @S_kotnala The relationship between a performer and the audience is always fragile. Be it an actor, a cricketer, a dancer or an author. With repeated superlative performance they raise the bar not only for them but also of the expectations of their fans. It is the curse of being successful and passionate in… Read More »
Tweet Follow @S_kotnala DRAUPADI is one of the most well known characters in Indian Mythology. Many writers have interpreted her life. In fact her simply complex life, right from her birth, Swamyvar, Divisions for sharing by 5 Pandavs, Cheer Haran in the Kaurav Mahasabha and her revenge with Dushasana blood are something most Hindus’ and… Read More »
Tweet Follow @S_kotnala ‘Yeah, yeah, Uncle I know all this high decibel noise being created about Maggi and its illegal hidden affair with MSG. But, I don’t believe. I want as a protest. I want to start an ‘I Love Maggi Day’ or better ‘Get My Maggi Back Day’. All Maggi lovers will have at… Read More »
Tweet Follow @twitter 71st Episode. Advertising and Marketing. You must give to Dainik Bhaskar Group for being ambitious. For thinking ULTA and for trying crazy stuff those others can only admire. This is during the peak of DNA launch in Mumbai. One day the team thought that it would be a good idea to… Read More »
Tweet Follow @S_kotnala The classic quote “Our assets go down in the elevator every night” still reflects advertising and communication organisations and highly people-centric professions. Yet, the practice defies logic. Surprisingly, beyond learning on the run, they do nothing in terms of organised training. Throwing in the deep end seems to be the only… Read More »
Tweet Follow @S_kotnala 70th Episode. Many answered my call to share some episode from their life in advertising and marketing, this is one of them where I am not in the picture. Back to 2006-2007. Post launch of two English newspapers in Mumbai, the fight for respectful second was still on. TOI (Times of… Read More »
Tweet Follow @S_kotnala 69th EPISODE. I have been doing and creating these as a self-developed mode of concentration. Now I know that what I mostly do is called ZENTANGLE, a distinct form of art. Anyway that is not the story. People who have seen this happening really understand and appreciate it. I doodle or… Read More »
Tweet Follow @S_kotnala Mahabharata, the epic war between two polarised views happens in every yug. Kalyug is a bit different. Here it happens every year, maybe a new Mahabharata every moment, many of them at the global level. The Kauravas and Pandavas are decided not on ethics and attitude but who wins. Pandavas… Read More »
Tweet Follow @S_kotnala I have a peculiar problem. I do not know what to do, when I do not share viewer’s euphoria for a film by my favourite actress, Kangana Ranaut. While the whole filmy ecosystem (read media and every one that I have met) is celebrating it, I am cringing at the thought and cry.… Read More »
Tweet Follow @S_kotnala 68th EPISODE Advertising and Marketing. This is pure coincidence that while I was thinking of the next story for the weekly advertising marketing episode, I read this blog ‘The Acronym Trap’ from B Harish in Marketing Buzzar. Immediately I knew what is the story I am going to share with you all. The… Read More »
