MARDAANI

      This was  neither was on my MUST WATCH LIST nor was I waiting for it. But something prompted me to see  it on Friday afternoon. That makes it as near the first day first show I have been in long time. The movie is good- till it last. But falls flat in the… Read More »

IRS 2013 id Dead: Long live IRS

The lifting of self-imposed embargo on use of IRS 2013 has been lifted. This was completely predictable and not surprising at all. The process and methodology audit been complete, post deliberation Chairman- MRUC, Chairman-ABC, Chairman-RSCI and Chairman INS have unanimously agreed to life the embargo. Why do I still feel that this is just CHECK… Read More »

TRAI recommendations- no cause for celebration

The Minister of state for Information and Broadcasting, Prakash Javadekar is a man in hurry. By release of Telecom Regulatory Authority Of India (TRAI) recommendation on Cross Media Ownership, we have once gain been shown a dream.  One day this may find its own destiny. Truth is that nothing has changed, the wheel of life… Read More »

IN JEST: SIR MARTIN ‘S 7 SECRET STEPS FOR ENCOUNTER WITH ARNAB

MARTIN Vs ARNAB promises to be an interesting Reality Shadow Boxing Show. Live today at 3:30pm at ITC Grand Central, Lower Parel. Mumbai.   Sources in WPP and IAA requesting anonymity tell us: “A lot went into ensuring Sir Martin Sorrell (SMS) 69, CEO, WPP to agree to converse with Arnab Goswami (AG), the 9pm… Read More »

SOMEWHAT SERIOUSLY : MARIN BEATS ARNAB 7-4 : IAA CONVESRATIONS

Thank you IAA for making it possible. One can see why the IAA India Chapter won the most active IAA Chapter award recently.   Sir Martin Sorrell (SMS) gave a basic course in TACKLING Arnab Goswami (AG). From the world GO, SMS opened with Cricket stating that it seems MSD seems to be a captain… Read More »

ASSETS

    27th EPISODE: When I picked today’s  MUMBAI MIRROR ( it comes free with Times of India), I was thinking of which episode to share in my weekly Advertising & Marketing blog. I saw the article on 1998 Femina Miss India Ms. Smriti Irani. And In remembered the incident of 1994. The incident involves Harbinder Singh,… Read More »

WHAT’s WRONG IF THE BOSS COOKS

Another point of view on; THE INNOCENT SIMPLE TVC BY AIRTEL. I am happy to note that the spot is still on air. It demonstrates that the client is not spooked by criticism. And I appreciate it. Media, creative expert and social science adventurers have not been able to see how progressive the TVC is.… Read More »

ENTERTAINMENT

ENTERTAINMENT : Its like a standup comedy show with visual graphics. As loud. CONFESSION– I enjoyed this full over the top superbly hammed AKSHAY KUMAR performance in ENTERTAINMENT. And the halls were full on day 3 tooThe movie trailer and the star cast did  not mislead the audience. You knew what you were getting into when… Read More »