INMA SOUTH ASIA CONFERENCE- HOUSE OF INERTIA

The INMA South Asia Conference went through the rituals on November 12 and 13 with total dedication. It was a somewhat smaller gathering from the earlier editions. The networking break was redefining with 50 percent delegates either representing sponsors or The Times of India group. The opening address, macro-data session and panel discussions were monotonous… Read More »

Go tell your son how scared you were

42nd Episode. AAPNEY BETE KO KYA KHEGA. PHAT GAYI Macau other than the grand Venetian, casino’s, lobby shows, Cabarets has the famous Macau Tower. This tower has the world’s highest Jump platform, a Guinnes World Record for the Highest Commercial Bungee Jump* at 233 Meters (some 764 Ft). You slow down and stop some 30-meter… Read More »

EQUAL OPPORTUNITY TO INDULGE

41st EPISODE some years ago, one of the larger regional newspapers went to PATTAYA for their annual incentive tour. The combined National sales team, marketing and other vertical heads like HR., Editorial, Circulation  & production joined as observers. It is not rocket science, that when a predominately male dominated group lands at Pattaya, a visit… Read More »

The Lost Haunting Music

40th EPISODE. I was working with Mudra, Ahmedabad. One of my accounts was RSWML -MAYUR FABRIC with its office at Gulapura. For a meeting with Shri Ladhajee the Marketing Director we would take overnight train to Ajmer. In morning visit Khwaja Darbar the Dargaha and leave for Gulabpura on a hired taxi- normally a spruced… Read More »

163 days to Goafest. 12 Suggestions

Why speak of Goafest 2015 so early? Most likely it will be held on April 9-10-11, 2015. The answer is simple. I Love Goafest. I have attended every edition and I will be there again. It is still THE INDIAN ADVERTISING & MARKETING FESTIVAL. It has the Abby, the most prestigious Indian awards in creative… Read More »

THE UN-NAMED SPIRIT

38th EPISODE. One of my brightest juniors settled abroad, shares what I share with you today. It is completely her piece. I have used minimalistic creative license to patch-up at few places. Think she gave me that liberty by saying  ‘okay. Trying to think through that episode quickly. I am sure you can expand these into a story 🙂… Read More »

SEVEN CONVERSATIONS – only the right questions gets you the answer.

Thank you NISTHA TRIPATHI (The author) for reaching out to me and sharing this book ‘SEVEN CONVERSATIONS’. Truthfully speaking, in the normal course of life, I certainly would have missed out. I would have failed to pick this and the loss would completely been mine. That is for the content not the format or the… Read More »

HAPPY NEW YEAR IS A GLOCAL FILM – STILL SAY GO WATCH IT

Ok. That is it. HAPPY NEW YEAR ( HNY) the Diwali treat from Bollywood for PATRIOTIC INDIAN AUDIENCE. It was supposed to be a simple homemade biryani that turned out to be not well cooked Pulav. Nevertheless, we know there are Palav lovers who want everything. It is a GLOCAL adaptation for Indian tase. And it can… Read More »