51st EPISODE. This was one of the DAINIK BHASKAR GROUP’s famed B2B engagements. Client and media (planners & Buyers) representing many brands and agencies were in Rajasthan to experience Bhaskar Market’s. The tour is really simple. It involved Delhi, Mumbai ad Bangalore invitees converging at Ajmer. Then going for a visit to Pushkar fair on… Read More: THE SURPRISING HOT NEWS »
After watching BABY, I allowed the film sink in overnight, so that I could avoid adrenalin thrusting biased review. This is a short review, which happens when the movie has a lot going for it. The only question that remains is; Has Akshay delivered his best? Hopefully not. If there is enough of BOLLYWOOD LOVE… Read More: BABY- HAS AKSHAY delivered his best? »
The third round of auction in radio is being seen as game changer. I personally fail to understand this euphoria. My faith in radio as a medium is a bit shaken, I am not sure about the situation in metro markets but suspect that it may only be slightly better. For, here is a media in… Read More: IT is now for the Radio Industry to take advantage… »
It was sheer coincidence that I found this four-minute AV on the internet. Soon I caught it in its mini version on Television Street. Not surprised that it did not make the viral cut of featuring in Facebook. In ‘Brave and Beautiful’, Vatika took a step forward in making a statement. I am not privy… Read More: Is there a deeper consumer understanding in the new TVC… »
On the horror scale ALONE fails to even record a tremor. ON the skin show – well opinion differ. BIPASA does what she knows best, wear shorter dresses than Wimbledon stars. Deep cleavage hugging tops than Rakhi Savat Item numbers she is always dressed in the most transparent cloth Indian textile could take credit for. Unfortunately, the… Read More: DO NOT TELL ANYONE I WATCHED ALONE. »
50TH EPISODE: IT WAS IIFA 2013 MACAU time. Twelve member senior corporate sales and marketing team from Dainik Bhaskar led by Pradeep Dwivedi was at Macau mixing business with pleasure. The business part of the agenda, a review and planning meet was closed out on the first day itself. The team had heads across zones… Read More: DONG DONG EXCITEMENT AT MACAU »
Is it time that most of us in management cadre across levels of responsibility watch sports with a lot more focus. Maybe place TV sets at appropriate places and make watching the world cup, Wimbledon and Olympics (to name a few) mandatory. Maybe we have been missing a lot between the balls and swinging with… Read More: THIS WILL CHANGE THE WAY YOU FOLLOW SPORT »
If you hear audiences crib and promise they will not be watching TV next year on Dec 31, you know they are lying. They have said it many times before and will say again, but on December 31, 2015, the magic screen at homes will be alive with dead programing. It’s a new problem that… Read More: Will New Year Eve Programming will ever be exciting on… »
49th Episode. Opportunities have a unique silent way of creeping up and announcing themselves. At times there can be an opportunity in a deal that never happened. Something like that happened to me. I believe it came my way because I never refuse meeting a Business Associates. I hear everyone and try to see what… Read More: THE HOT RIDE AT PUSHKAR »
Books must add up a new thinking, explain an event/ incident/ episode in a life of a company or a person to qualify for the list. Here are the 14 books I recommend to Management, Advertising and Marketing professionals. Some of you are bound to find books on your list that are missing here. That’s… Read More: 14 Must-Read Books of 2014 that Every Indian A&M Professional… »
