STRATEGIC RAIN BREAK

34th EPISODE .  10th JUNE 2008.  There was tension in the National Brand team at Dainik Bhaskar Mumbai.  It was 10th of June and the rains that started on 1st June showed no signs of stopping. Initially we considered it as pre-monsoon showers but soon along with MET department revised the forecast. Monsoon had arrived… Read More »

HAIDER: get seduced- experience the journey of uncomfortable emotions and relationship

I am proud Indian and people living in Kashmir are as Indian as I am. I want to believe so. The stories of atrocities and militancy that my generation learnt through pages of filtered news were more than rumours. The new generation gets a fraction of it in this movie HAIDER by VISHAL BHARDWAJ. I… Read More »

HARVEST

INTRADIA is a part of    P1P2SOLUTIONS   which  is dedicated towards liberating solutions ( Ideas). As an successful ambitious organisation with clear goals and objective, your team is one of the best talent group in the category. They collectively have a huge experience and most likely their potential has not been fully exploited. Its seen that an EXTERNAL… Read More »

INTRADIA – P1P2SOLUTIONS

Intradia a part of P1P2SOLUTIONS which  is dedicated towards liberating solutions ( Ideas). We believe that an organization as a whole or any department within it is continuously facing multiple challenges, opportunities and issues. In its attempt to address all of them, the resources available and deployed get diluted leading  to unsatisfactory results. P1P2  symbolically… Read More »

LEARNING FROM MAA DURGA

It’s the first day of Navratri, tomorrow. The start of 30 days of festivity till Deepawali.  As much as 35% of Indian advrtising spends are expected in this short period.  Keep your fingers crossed and pray to Ma Durga for a real media spends revival, more than just a feel-good factor. The 9 nights of… Read More »

Pregnant BARC. Delivery Date unknown

Yesterday, the weather in Mumbai was cloudy with some areas reporting scattered rains. Inside the Nehru auditorium BARC’s promising session remained uneventful. The mystery hardly got resolved. What one heard were futuristic promises. With the IRS episode fresh in mind and BARC many months away from data release, this status update seemed more aimed at… Read More »

RAIN CLAUSE – I

            32nd EPISODE. Year 2000. Lowe Lintas Delhi. 9th floor Mohandev Building.  Pawan and team were in a celebrating mood. After countless scripts, finally the client MARUTI approved script titled ‘BONDAGE’. The budget was decent enough for the team to think of talking to Namita Roy Ghose and Subir Chatterjee… Read More »