THE UN-NAMED SPIRIT

38th EPISODE. One of my brightest juniors settled abroad, shares what I share with you today. It is completely her piece. I have used minimalistic creative license to patch-up at few places. Think she gave me that liberty by saying  ‘okay. Trying to think through that episode quickly. I am sure you can expand these into a story 🙂… Read More: THE UN-NAMED SPIRIT »

SEVEN CONVERSATIONS – only the right questions gets you the answer.

Thank you NISTHA TRIPATHI (The author) for reaching out to me and sharing this book ‘SEVEN CONVERSATIONS’. Truthfully speaking, in the normal course of life, I certainly would have missed out. I would have failed to pick this and the loss would completely been mine. That is for the content not the format or the… Read More: SEVEN CONVERSATIONS – only the right questions gets you the… »

HAPPY NEW YEAR IS A GLOCAL FILM – STILL SAY GO WATCH IT

Ok. That is it. HAPPY NEW YEAR ( HNY) the Diwali treat from Bollywood for PATRIOTIC INDIAN AUDIENCE. It was supposed to be a simple homemade biryani that turned out to be not well cooked Pulav. Nevertheless, we know there are Palav lovers who want everything. It is a GLOCAL adaptation for Indian tase. And it can… Read More: HAPPY NEW YEAR IS A GLOCAL FILM – STILL SAY… »

AMRIT PURI TAKES OVER LINTAS

37th Episode. Sometime in early 1996. Lintas North India office at Mohan Dev Building, New Delhi under  the able leadership of Preet Bedi decided to expand its operations. In process, it decided to open a satellite operation at Chandigarh, which could cater to Ludhiana, Jalandhar, Amritsar, Haryana, Punch Kula and Chandigarh. The task was handed… Read More: AMRIT PURI TAKES OVER LINTAS »

Blame it on the Publisher for decreasing Press Advertising

The acid test of newspaper advertising is really Dhanteras, the festival where the one-has-to-buy mentality supersedes every economic parameter and pocket size. When retail, regional and corporate clients fight to fill up the prime sqcm in the leading newspapers. A period when the print salesperson feels a bit more wanted and in demand, a time… Read More: Blame it on the Publisher for decreasing Press Advertising »

Why Launch of HT Delhi Colour Supplement was delayed?

36th Episode. You can say ‘BLAME IT ON KOTNALA’ and you would most probably be right. But that would still be half a story. Here is the full story. I am sure that people involved in this may deny acknowledging the turn of events, but that is OK. It is sometime in early 90’s, August… Read More: Why Launch of HT Delhi Colour Supplement was delayed? »

Is the innovation in print dead?

The passionate print guy in me waited through the Navratra for some surprise. I have not seen, heard or read about any Innovation in Print for sometime. Print has moved from Basic innovations: Size, Shape, Position, stapling, sticking and false cover etc., no longer innovations to Technology-based innovations: Gatefold, Double gat fold, Central gatefold, Outer fold, Inner… Read More: Is the innovation in print dead? »

UNDERGROUND

35th EPISODE.  That night I never went home. I went underground. My family did not know where I was. It was essential  that no one knew my whereabouts till the case was  rejected or an anticipatory bail was granted.  It was a serious offense. Printing of FAKE CURRENCY. So, how did this happen? And how… Read More: UNDERGROUND »