Go tell your son how scared you were

42nd Episode. AAPNEY BETE KO KYA KHEGA. PHAT GAYI Macau other than the grand Venetian, casino’s, lobby shows, Cabarets has the famous Macau Tower. This tower has the world’s highest Jump platform, a Guinnes World Record for the Highest Commercial Bungee Jump* at 233 Meters (some 764 Ft). You slow down and stop some 30-meter… Read More: Go tell your son how scared you were »

FEEL THE EMOTIONS – HALFWAY UP THE MOUNTAIN

THE BEST NOVEL I HAVE READ IN A LONG TIME HALFWAY UP THE MOUNTAIN was not my first chocie as I flipped through the books at the ‘Indian Author Fiction’ section at Media Mart in Mumbai Airport. I was looking for ‘The deliberate sinner’ a book published and promoted by JayentaKumar of Srishti publications. It… Read More: FEEL THE EMOTIONS – HALFWAY UP THE MOUNTAIN »

EQUAL OPPORTUNITY TO INDULGE

41st EPISODE some years ago, one of the larger regional newspapers went to PATTAYA for their annual incentive tour. The combined National sales team, marketing and other vertical heads like HR., Editorial, Circulation  & production joined as observers. It is not rocket science, that when a predominately male dominated group lands at Pattaya, a visit… Read More: EQUAL OPPORTUNITY TO INDULGE »

The Lost Haunting Music

40th EPISODE. I was working with Mudra, Ahmedabad. One of my accounts was RSWML -MAYUR FABRIC with its office at Gulapura. For a meeting with Shri Ladhajee the Marketing Director we would take overnight train to Ajmer. In morning visit Khwaja Darbar the Dargaha and leave for Gulabpura on a hired taxi- normally a spruced… Read More: The Lost Haunting Music »

163 days to Goafest. 12 Suggestions

Why speak of Goafest 2015 so early? Most likely it will be held on April 9-10-11, 2015. The answer is simple. I Love Goafest. I have attended every edition and I will be there again. It is still THE INDIAN ADVERTISING & MARKETING FESTIVAL. It has the Abby, the most prestigious Indian awards in creative… Read More: 163 days to Goafest. 12 Suggestions »

THE UN-NAMED SPIRIT

38th EPISODE. One of my brightest juniors settled abroad, shares what I share with you today. It is completely her piece. I have used minimalistic creative license to patch-up at few places. Think she gave me that liberty by saying  ‘okay. Trying to think through that episode quickly. I am sure you can expand these into a story 🙂… Read More: THE UN-NAMED SPIRIT »

SEVEN CONVERSATIONS – only the right questions gets you the answer.

Thank you NISTHA TRIPATHI (The author) for reaching out to me and sharing this book ‘SEVEN CONVERSATIONS’. Truthfully speaking, in the normal course of life, I certainly would have missed out. I would have failed to pick this and the loss would completely been mine. That is for the content not the format or the… Read More: SEVEN CONVERSATIONS – only the right questions gets you the… »

HAPPY NEW YEAR IS A GLOCAL FILM – STILL SAY GO WATCH IT

Ok. That is it. HAPPY NEW YEAR ( HNY) the Diwali treat from Bollywood for PATRIOTIC INDIAN AUDIENCE. It was supposed to be a simple homemade biryani that turned out to be not well cooked Pulav. Nevertheless, we know there are Palav lovers who want everything. It is a GLOCAL adaptation for Indian tase. And it can… Read More: HAPPY NEW YEAR IS A GLOCAL FILM – STILL SAY… »

AMRIT PURI TAKES OVER LINTAS

37th Episode. Sometime in early 1996. Lintas North India office at Mohan Dev Building, New Delhi under  the able leadership of Preet Bedi decided to expand its operations. In process, it decided to open a satellite operation at Chandigarh, which could cater to Ludhiana, Jalandhar, Amritsar, Haryana, Punch Kula and Chandigarh. The task was handed… Read More: AMRIT PURI TAKES OVER LINTAS »