MISSING TAPE CLIENT: You never sent those tapes – a tape is missing I: We sent all of them- I checked with my team CLIENT : Who would you believe- me- your client or your team? I: MY TEAM CLIENT: You are lying I: Don’t say that CLIENT: NO YOU ARE LYING I: Say sorry-… Read More »
I must have some Masochist tendencies picking books interesting enough but needing deep involved reading. Thank god I am no longer part of the 50 Book Challenge. NUDGE is the FIRST BOOK I have read this year. Book 1 in 55 Days !. FOR YOU READING THIS REVIEW WILL SUFFICE. So this read cover book… Read More »
A POINTED VIEW FROM MY NIECE and definitely different. The new generation raising questions. A Facebook post by BHUMIKA CHANDOLA Having audienced ‘Highway’,what revolves in the mind the most is IMTIAZ ALI; unlike the movies we have grown up on which leave only a hero and a herione or at the most some story if… Read More »
Let me get the basics out. All reviews you may have read do not do justice to the film. No it’s not something extraordinary. It’s just different. And that makes it click with me. This is the sleeper surprise. What would you expect with ALIA BHAT and RANDEEP HOODA- only saving grace was the directors… Read More »
Business of advertising is exceptionally chaotic. Here age old relationship’s get destroyed in seconds. A good agency may overnight become untouchable. Many times agency’s self esteem may not allow further association with the brand. The relationship is always under pressure. Sometime it may have crumbled to such an extent that separation is just an excuse… Read More »
I know I will get flak for this one. Remember I am just trying to make sense of some experiences. Most of these have been narrated over drinks. So one cannot vouch for them. In nineties, Rani Jhansi Road, Jhadewalaon was the address of two of the largest media advertising agencies in Delhi. However, if… Read More »
Pitch campaigns are magical. They are expected to be strategically aligned in sync with the brand vision. They are said to be exercise in cautious passion and deep rooted consumer understanding – derived out of some hastily put-together Group discussion and Dipsticks. Unfortunately lot of EGO and DESTINEY rides these campaigns. Shortage of time between… Read More »
After a long-long time there comes a movie that breaks all set trends- is refreshing and something that the family can watch and enjoy together. Hasee Toh Phase ( HTP) is sucha movie. WATCH IT. Salute to the Producers- Karan Johar and Anurag Kashyap- and the director – Vinik Mathew for giving us this lovely… Read More »
WHAT’s THE PROBLEM ‘KEEPING AGENCY BUSY’ is one of the cardinal principle that the marketing managers operate with- or to sound politically correct USED TO . And in process if you could really do some ego boosting it takes the art to another level. There are many ways it can be achieved- Iterations- insights- dipstick… Read More »
This happened somewhere in early 1991-92. At that time the Mobile and Pagers were yet to be launched and I remember it was still the age of Fax and PC was replacing Electronic typewriters. Like every other agency, at HTA ( Now called JWT) financials were always under scrutiny. Still, the era of 15% commission… Read More »
