THINK TWICE

THINK TWICE – Harnessing the power of COUNTERINTITUTION by Michael J. Mauboussin is a sharply focussed book. What makes it interesting is the way  it shows you the possible reasons : why you must THINK TWICE?. Then follows it with sharply defined MISTAKES you could be making in reaching your decisions inferences. At the end… Read More »

THE CHERRY WIN

Tweet Follow @S_kotnala It was my  second year in Lintas. It was like any other usual day.  I was in my small little cabin on the 8th floor of e Mohandev building. The phone rang and that was the   beginning of a small interesting episode. RECEPTIOIST AT DELHI OFFICE : Sanjeev call from PREM MEHTA’s office, shall I patch… Read More »

THE PRESENTATION

Continuing with the brand GILLETTE and WILKINSON SWORD blade, I share with you something that I would not recommend to be copied in the era gone by and the era to come. This is a good revenge story. Simplicity is the key to being effective and efficient. This takes me to a time when RANJAN… Read More »

BLACK GOLD

This is somewhere in the early part of 1996. I had moved from HTA to LINTAS Delhi. I was servicing WILKINSON BLADE account at GILLETTE.  SAMIR VERMA was my boss and RANJAN my junior. It is tough to imagine the science, technology and the quality test for a simple Rupee one blade.  I was fortune… Read More »

BUFFERRED

Continuing from the last episode I share another episode involving brand HERO HONDA . It was a life and death situation – hilariously funny in its way. With hindsight I can now appreciate the humour in it. SO, WE START AT THE END I was on phone from PALAM AIRPORT sometime in early part of… Read More »