I am stepping back to the period when I worked for a real short period of time with a small agency in EAST OF KAILASH, Delhi. I had few months in hand, before I was to join MUDRA COMMUNICATION (now DDB MUDRA), MMTP Programme at Ahmedabad. I worked as the much smaller agency. So small… Read More: SMALL TILE »
I blinked at the sun warming my body and tried to soak in the surrounding… I was in Delhi to attend ADASIA the 27th Session being held at Darbar Hall, Taj Palace, New Delhi. I had registered at the counter on first floor and taken the escalators down. Caught on a few friends, smoked leisurely… Read More: THE PERFUME »
Some time being the first helps and trust me when I say ‘Good news should travel but bad news should travel faster’ that is experience speaking. For illustrative purpose, I refer to one of the shoot for suiting brand during my early stage of career. Denzil Sequaria was the photographer and a prominent leading Art… Read More: SHOOT REPORT »
I have experimented with mediums and expressions. I have enjoyed sitting down and finding expressions for my thoughts. To me these were also stress buster exercises. I used Images, collages, paintings and sketches. And even writing short stories- novel or poems for the same purpose- people use drugs- get a high- relax- get away-feel good.… Read More: GET YOUR FREE SIGNATURE ART »
It was almost dark inside the room. The Seven Samurai’s were standing in a single file before the desk of Don, the Gabbar of the organisation. It’s been some time. None dared to speak. So, what if they were really not at fault. ‘This new breed I tell you’ was all they could think of.… Read More: SARDAR KHUSH HOGA »
(Originally appeared in MXMINDIA.com LINK: http://www.mxmindia.com/2014/06/sanjeev-kotnala-20-things-goafest-must-do-to-be-in-the-reckoning/ ) Goafest 2015 will happen at Goa – that’s as much certainty you have about India’s premier advertising-marketing event. Basking in the glory of a successful Goafest 2014, it’s natural for not to look at the issues and problems with it and try addressing them in Jan 2015. As… Read More: 20 things Goafest must do »
Keeping few element constant, – this episode of Marketing and advertising also involves shoot at ace photographer Denzil’s studio and another fabric brand being handled by Mudra Ahmedabad – VIMAL. I think I was standing in for Kandarv Jani ( who was unwell or out of station) the executive on account. Think Vijay Nagrare was… Read More: THE KAALI PEELI PICTURE »
Original article appeared in http://www.mxmindia.com/2014/06/sanjeev-kotnala-curious-how-things-will-be-after-kyoorius/ On the 12th night when I entered the NSCI Stadium, I cannot be faulted for thinking that I have reached the wrong destination. But the miniature Black Elephant magnetically attached to my shirt and the big bold Kyoorius branding made me comfortable. The signs were there – expectations have been… Read More: CURIOUS AFTER KYOORIUS »
I was less than a week into real advertising. Fresh after 3 month of rigorous MUDRA MANAGEMENT TRAINING PROGRAMME ( MMTP-II) under Dr. Naganand Kumar and CM Ramesh (UNCLE TOM). At that stage one believed everything was possible. I was going to be the Brand Saviour. In my first week I was sent to Mumbai… Read More: SHOOTING AT MUD ISLAND »
This is somewhere in 1995 or so. ITC Welcomgroup was looking to shoot a promotional TVC. Sanjay Sharma was the creative head and I the client servicing person on the brand at HTA. The film required a very wide heritage structured bungalow. The production team had identified a few at Bangalore. Sanjay and I were… Read More: UPGRADE »
