Newspapers now days are full of sponsored – paid content and native advertising without them being identified. in effect cheating readers. In process the reader-content- newspaper trust is broken.
The latest Martin Lindstrom book- The Ministry Of common Sense questions the lack of common sense and its application in the corporates. Martin offers some solutions.
Mahashivratri Celebrated On The Night Before the night of the Full Moon in the month of Phalguna. Read the Stories Associated With It.”> AND MORE TO SEE THE MEANING OF SHIVA.
We have been celebrating 8th March as International Women’s day for long. Not much has changed as the need to celebrate shows. Why not be the change .
BiggBoss is my favourite reality show on Indian television. But BiggBoss14 was a disappointment. It was not meeting the expectation.
Creative fear an unfocused brand brief. Few creative teams rise to the occasion creating engaging communication.
Murder in Old Bombay was not on my reading list, but recommended by a friend, I was soon deep into investigation, well did it engage?
Super Bowl for me is an exhibition of creativity and brand communication. This year too, I was not disappointed with 10 commercials worth talking about.
Black Hole draws every energy inwards and makes the people around ineffective and inefficiency. They need to be checked if the organisation wants to grow.
Myntra changed its logo because an activist saw it differently. A slight tweak made all the difference. Welcome to a new activism.
