Is GILLETTE Close Shaving Brand Purpose?
Brand Purpose is the new advertising mantra in this generation. However, brand have been more opportunistic than true to the purpose. Gillette No Different
Cadbury; How far will you go for love?
Cadbury has been my favourite chocolate and communicate. With this new campaign and film, they remain consistent with the brand imagery and style.
You can listen to the signals before suicide.
Suicide is the ultimate step someone takes when he or she believes there is no other solution in life. or the life is no longer worth living. However before the final step, they all send out signals. Can you read these suicide signal?
Chintu Ka Birthday. Movie Review.
Set in Bagdad of 2004, when US invades Bagdad where Chintu, son of an illegal Indian immigrant is planning his birthday
Client Gets the Creative They Deserve.
The creative output is not merely a function of hiring the best talent. There are a lot many factors working to produce good work. Ultimately the client gets the creative they deserve.
17 LOCKDOWN LEARNING FROM HOME
Lockdown learnings are a set of 17 lessons from lockdown and working -from-home that can change the way you work or approach life.
ZEE5 made a mistake with Ghoomketu !- Movie review
Trailer of Ghoomketu with Nawazuddin Siddiqui is interesting and tempting. Should you watch it- read to know more.
Spoiled for Choice is not good for Web Talk shows
Web Talk Shows and Webinar invitations fill the inbox. All tempting to attend. Here are three I attended and came out wiser
Nothing Has Changed. Nothing Will Change.
Life remains the same- you are challenged with situations- you find the best possible solution within the constrained resources. You have done that before and you will continue to do it for ever
Riding the IMMUNITY Wave – Coronavirus
Brands are expected to ride the Health, hygiene and Immunity wave in the new world of precaution Some Brands will really help boost immunity, the others taking advantage of the situation.
