Juggernaut, Digital Book Reading Vs. The Real Experience. It is still taking me time. I am slowly getting there with help from Juggernaut. The Kindle-wielding population may not see what is exciting about this. It is just another app. I never liked reading books digitally. Somehow I miss the feeling that comes with holding a… Read More »
IAA LAUNCHES ‘THE GUTENBERG GALAXY’ “The Gutenberg – A Book on Case Studies in Print Advertising” launched by IAA India Chapter aims to make a point. It has 24 print-centric case studies and 14 interesting articles. I appreciate the effort and the intent behind it. I am biased as I failed to launch a similar… Read More »
The much-awaited BiggBoss12 is now on and facing the audience test. ColorsTV has always been high on experimentation with concepts, props and tasks. The host Salman Khan on the opening night did what he does best, enhancing audience engagement, involvement and entertainment. I hope that Bigg Boss12 is going to be a lot more entertaining. THE… Read More »
SECTION 377 is out of contention. A brigade championing the cause has finally found a verdict it was wanting. LGBT community has a sense of relief. The battle begins now. A lot more need to be done within the legal system. There is a need for sensitising police, public, Romeo brigade and the religious groups… Read More »
Once upon a time, in the near past, there was a small little town Chanderi in Madhya Pradesh. STREE– The spirit of a woman haunts it during four nights of a festival. She lures males by calling them out and then whisking them away, leaving behind their clothes. The bodies are never found. Now, it is… Read More »
It is such a simple thought that it is too complicated to understand. Life is never about the past. ReDisocver means it was there and you just have to find it again. And once you do that, writing the new chapters in life to define your story becomes so much easy. It is about dreams… Read More »
Sometimes you see advertising touches your heart, many times, it has to work really hard to stir an emotion and mostly there is nothing new in it. Here are three examples doing just that. The Kerala floods have been a nightmare and a warning in many ways. As the water recedes and rebuilding starts, it’s… Read More »
I saw the Akshay Kumar traffic cop communication ‘‘Kyunki Sadak Kisi Ke Baap Ki Nahi hoti.’ on road safety. The traffic cop with ironed spotless dress, nice newly painted road signs and the road where you could land a chopper. I laughed at another ‘Tide’ advertisement and started thinking, where can I find such roads?… Read More »
REDISCOVER IS A COMMITMENT AND INVESTMENT IN SELF. REDISCOVER is a commitment to self. It believes you are already good and have all the resources. You are not creating and crafting something new, you are only rediscovering. ONLY YOU CAN MAKE A CHANGE. Nothing is going to change unless you are willing to invest time… Read More »
On the 72nd Independence Day, I am sharing a review of ‘SPONGE: Leadership Lessons I Learnt From My Clients’ by Ambi Parameswaran. I was thinking, how different the country could be if all of us behaved like the sponge. If like Ambi, we too could reflect on our mistakes and learn through our experiences. Maybe… Read More »
