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WHITE, SOFT & FLUFFY. Book Review

White, Soft and Fluffy is an autobiographical sketch of life incidents by Poonam Jalan. A book I loved. There are some lessons in there to learn

Did the year 2020 get its branding wrong?

All have seen year 2020 from a negative perspective. Maybe it has git its branding wrong. There are so many lessons served by it

‘Here Today Here Tomorrow’ -Book Review

Here Today Here Tomorrow is about possibilities & provocation. 5 stories create different uture with an interplay of human emotions.

Is GILLETTE Close Shaving Brand Purpose?

Brand Purpose is the new advertising mantra in this generation. However, brand have been more opportunistic than true to the purpose. Gillette No Different

Client Gets the Creative They Deserve.

The creative output is not merely a function of hiring the best talent. There are a lot many factors working to produce good work. Ultimately the client gets the creative they deserve.

How to work from home and be productive.

Working from home sounds exciting. It is not so simple to adapt to working from home. The rhythm and the beat are different. Here are some tips

Brands at work during driest Holi ever

Holi this year has been different . COVID-19 fear changed the plot. However, the brands continued to leverage holi- as they were committed on the front foot

GOAFEST 2019. what you missed and they messed?

On day-2 of Goafest 2019, I Tweeted ‘This is best GOAFEST DAY’ ever’. Few have asked me as to what made me say so? Honestly, it has nothing to do freely availability of cold beer, lovely breakfast at Grand Hyatt or that the unfinished story had a new beginning. I will answer it at the… Read More »