Brands have an opportunity to remake repurpose earlier communication that is relevant today. Be it gender role reversal or re-contextualising. Sometime it can get so much buzz and sometime you could be trolled for it. So, which ads would you want remade
Olympics – the brands seem to not deviate from the standard determination, overcoming hurdles and passion for sports SOP. Are brands missing an opportunity
SEXUAL HARASSMENT at work place is omnipresent. Many people remain silent as if it does not impact them. It is time they make a choice.
ASCI has recently announced the influencer guidelines, effective 14th June 2021. It is a good move but the guidelines need to evolve with time. The past track record of ASCI is not so great.
Brand Modi completes seven years in power. A lot has changed. it is now dented & dusted. Must act now to rejuvenate and shine again. Possibilities exist as it is strong brand with hardly any competition in national level
Why find problem with JUGAAD. Maybe it is unsustainable and not scientific. But it saved the situation- look at the root cause of needing it.
COVID19 SECOND WAVE is testing the nation. there is confusion and fear. scarcity of services and essentials. so, who failed the nation. Or have we been too busy to blame others.
There is no news about GoaFest 2021. In all probability, it is not happening. I question, if other awards could adapt why not GoaFest?
Newspapers now days are full of sponsored – paid content and native advertising without them being identified. in effect cheating readers. In process the reader-content- newspaper trust is broken.
Super Bowl for me is an exhibition of creativity and brand communication. This year too, I was not disappointed with 10 commercials worth talking about.
