Last week, Indigo, the best on-time performing airline of India, made an announcement. It said it would start charging for any seat selected on web check-in. Oh, well, it graciously offered the option of free seat check-in at the airport. As expected, it led to loud protests and negative sentiments on social media. Finally, Indigo… Read More »
I picked up the book ‘ MANY LIVES MANY MASTERS ’ on the recommendation of my dear friend Aditya Amar. It is a tough book to put down. You always want to know more. You want to know, what the well-respected psychiatrist Dr Brian Weiss (author) finds next while treating a complicated case of 27-year-old Catherine in… Read More »
What is true for personal life is true for professional life too. Relationships take time to build. Same is true of Client-agency relationship. They need an investment of time, efforts and a lot of trust and faith. Moreover, yet, in many relationships, there comes a stage when breaking it is more productive than continuing with… Read More »
CINEMA SELF REGULATION! Cinema must learn from other media and how self-regulation has helped to keep the Government intervention to a minimum. To a large extent, television, radio and print are self-regulated. Digital too is trying with new matrices, technology, transparency, and consumer freedom. The ‘Gold Standard’ is one such effort. ASCI on the other… Read More »
‘THUGS OF HINDUSTAN’ (TOH) is an utter disappointment. In a year where offbeat subjects and films like ‘Bhadhai Ho‘ is making the audience get back to cinema, Thugs of Hindostan experience may hold them away from theatres. ‘Thugs of Hindostan’ got nothing new. When the Britishers kill the king and Queen, the loyal, brave warrior… Read More »
HAPPY DIWALI. Festival time is advertising time. There are many region-specific windows of festivities like Bihu, Onam, Durga Puja, Holi, Makar Sankranti, and Kojagiri etc. Alternatively, the same festival celebrated under different regional IPR across regions. However, nothing beats Diwali as the festival of advertising nationally. Brands know festivals are the time to indulge and… Read More »
There has to some logic behind the magic of multiple false covers in dominant newspapers across the country. Come festival time, and suddenly you have to wade through a barrage of the false front page to reach the real front page with news. AM I THE ONLY ONE MISSING THE LOGIC OF MULTIPLE FALSE COVER?… Read More »
Please do not watch Baazaar, in case you have watched ‘The Wolf Of Wall Street’. Your perception of Indian movie will get challenged. This is a movie like that naughty boy in school, who always gets the same remark from class teacher ‘Can Do Better’. Baazaar is cliched and a wee bit longer. SAIF IS THE… Read More »
It took me time to pick ‘Catalyst: The Ultimate Strategies on How To Win At Work And In Life’ by Chandramouli Venkatesan. Reading it, I realised, I cover a lot of it in two of my workshops ‘Brand-I’ and ‘Re-Discover Yourself’, but from a different perspective. On the other side, I have that sinking feeling… Read More »
‘BADHAI HO’ to Indian Cinema and audience. It is not every day that a movie like ‘BADHAI HO’ gets made and find massive acceptance with the audience. I am sticking my neck out in loudly recommending- go watch this offbeat entertainer and be pleasantly surprised. The cast is superb, and every one gives a performance… Read More »
