If you have not opened your spam folder and read these perfect example of persuasive writing, you have been missing some learning in management. A recent visit to me, was a revelation on my popularity. I was surprised such genuine interesting highly persuasive beauties wanting for my company. Here is a classic example of their… Read More »
Symbols communicate concepts. They are a certifying proof. Implicit in them is an understanding and trust. The Green Dot says it is or vegetarian origin. The Red Cross with arms of equal size denotes protection and care. The sign says medical. Good Weave symbolises Child Labour-Free Weaving. What about the Smiley? We are all conversant… Read More »
Kanan (Suraj Sharma) being a Manglik is advised to marry a tree before his real marriage to his childhood sweetheart Anu (Mehreen Pirzada). On that tree lives a ghost, and marriage happens between a boy and a girl. Kanan is married to the sweet ghost, Shashi ( Anushka Sharma). The tree is cut before it… Read More »
Organisations are complex entities. They thrive on templates and constrained experimentation. There is a discipline defined by department, position and work responsibilities. Each of them has their own agenda, objectives and SOPs. They are supposed to magically merge for the organisation to attain its goal. You are one of the units there. You have been… Read More »
CENSORSHIP BEYOND CENSOR BOARD something we missed discussing at the apex conclave FICCI FRAMES 2017 The burning of the sets of Padmavati, the next mega film from Sanjay Leela Bansali adds fresh chapter to the book of SOCAIL CENSORSHIP THAT IS BEYOND THE CENSOR BOARD. This follows the Manhandling of Sanjay Leela Bhansali sometime back.… Read More »
Death is the eternal truth. It is the only certainty in life. However, it is never a pleasant thought to engage in. No one really wants to discuss it. Insurance advertising has to balance the unpleasantness of this life event. In process, Insurance brands have used SHAM (logic), DAAM (price and not necessarily the cost… Read More »
Ok, I am firmly going to blame Juggernaut books for trapping me to read this genre after many years. Following one of the tweets, I landed on this simple page that sold me six stories at an invitational type of pricing. Just for INR 30, all delivered digitally in the next few minutes. It was… Read More »
‘If you don’t have hypertension, kidney problem, sleeping disorder or heart problem, even after working 5 years in advertising, you have not been working hard enough’. Don’t know who said it first, but have heard it repeated many times in the advertising and marketing. industry. Many of us laughed as we shared it with the… Read More »
This is to clarify and protect myself from possible misunderstanding arising from this piece. I firmly positively support Women Empowerment. Changes in rules, laws and environment bring in responsibility of not misusing them. Some do misuse and spoil the situation. I also believe; life started as equality between the two gender. Few things led to… Read More »
I personally loved the new Rasna film Pyarelal Ka Bachpan Ka Pyar by Scarecrow. It was a bit of pleasant surprise. It is a classic case of the brand willing to refocus its lenses and to experiment. It is about a long journey and not necessarily just a drink that children love. Yes, there are… Read More »
