It is not new that the monolithic marketing departments are crumbling, ever held tenderly by the omnipresent but not so omnipotent all-knowing marketing director. Fragmented media channels along with the emergence of multiple touch points have created a need for expert zones and pockets of specialisation. The ever-exploitable unsatisfied lust of an overtly voyeuristic customer… Read More »
There is not much to substantiate, but I fear news media credibility in the second most trusted nation* has taken a beating. It may be just at the edge ready to give politicians a run for bias and distrust. Social media is surely (not suddenly) becoming the media of trust. WOM was always more credible.… Read More »
Earlier, one used to join and retire from a similar job or field. With the changing technology and dynamic shifts consumer needs, reflected in tectonic shifts in services, products and their approach to market, the life of expertise and the tenor at a job is decreasing exponentially. The current generation has never been ready for… Read More »
There has been enough talk of 1.2 billion dejected people celebrating whiff of successes. The results do not take away from the efforts of the athletes. However, it does push each of us to introspection, as to what could be the key to these chronic highs and lows. The Olympics is over and for a… Read More »
Sales and marketing of media brands have been experiencing a change, they are not comfortable with. ‘whatsapp me’, ‘Let’s skype’ and ‘send a email’ are replacing ‘let’s discuss’ and let’s meet’. If you seriously believe ‘One-on-Ones’ that were the backbone of legendary media relationship marketing/ selling of yesteryears are threatened by the evolving technology, social… Read More »
It is so exciting, the adrenaline pumping through the body giving you another high, that ‘Emotional infidelity’ seems worth the unstated risk you may be taking. It has been always the space for brave hearts. Not something that a balanced simpleton can manage. Off course, it is so much fun trying to dodge the known,… Read More »
Fear is one of the basic response systems. It is quite natural to have fear. In reality, there is no one who does not fear something. We do gain understanding of few things and overcome their fear. Many experiences install a new kind of insecurities and fear in us. Fear as a trigger keeps evolving… Read More »
I was reading an article by brand strategist Tony Eades titled ‘Want Better ROI On Your B2B Marketing Strategy? Ditch The Sales Pipeline And Focus On The Customer’ . It immediately struck a chord with me, and I started reflecting at the scenario in India and the established template in media sales and marketing processes.… Read More »
Like everything else in life there is no certainty on how things will shape up. However, it is for you to try reducing the uncertainties associated with it. Searching for the right candidate or searching for the right job needs a similar set of precautions. The organisation and candidate do not short-term affairs and definitely… Read More »
This was a story waiting to happen. With Indo Pak cricket rivalry what it is, the story of Star Indian cricketer Viraj Sharma ( Saquib) being abducted by the betting syndicate somewhere in middle east just before the final match between the two nation, is as comic and fetched it sounds; it is equally interesting.… Read More »
