The Indian Premier League or Cricket World Cup is a choice or problem for a few brands. You either have money to splurge on both tournaments or you don’t. Those who have money either have a campaign to run or they don’t. And brands with money and campaign, it is only the rate and ROI… Read More »
54th EPISODE. During my stint in agency side of the business, I had the misfortune of servicing few Public Sector Clients. Here is a list of reasons (not in order of importance) for me hating them. 1- You are an empanelled agency. 2- Every assignment is a pitch or is given out on rotation and… Read More »
53RD EPISODE. This is a milestone story. 1992 or 1993, HERO HONDA was celebrating its 5,00,000th bike. Neither the year nor the numbers of bike is important in this story. It was first time any Indian bike was hitting such a number. Munjal’s were excited with it. More excited was J Narian, Marketing head at… Read More »
Media planning has spiritually come a long way. The sixth sense of media planner in Indian advertising industry is more powerful than that of the dog in Mahesh Bhatt camp. They are more accurate than the meteorological department in predicting tectonic shifts and minor tremors in media environment. The media weights are being reshaped by… Read More »
52nd EPISODE. This is pre R. R. Patil Era. Nightlife in Mumbai was full sound and music at dance bars. There was one in every corner. For young crowd this was just the place to get together, drink beer. It was fun watching ego fights between people throwing money on the dancers. As the beer… Read More »
The third round of auction in radio is being seen as game changer. I personally fail to understand this euphoria. My faith in radio as a medium is a bit shaken, I am not sure about the situation in metro markets but suspect that it may only be slightly better. For, here is a media in… Read More »
It was sheer coincidence that I found this four-minute AV on the internet. Soon I caught it in its mini version on Television Street. Not surprised that it did not make the viral cut of featuring in Facebook. In ‘Brave and Beautiful’, Vatika took a step forward in making a statement. I am not privy… Read More »
Books must add up a new thinking, explain an event/ incident/ episode in a life of a company or a person to qualify for the list. Here are the 14 books I recommend to Management, Advertising and Marketing professionals. Some of you are bound to find books on your list that are missing here. That’s… Read More »
There is something really evil sinfully sexciting and orgasmic in slowly giving in to temptation and surrendering to an early break of otherwise a well-debated resolution. Yet, resolutions take birth, fully aware of their short life. This destined death makes the process of creation a lot more interesting. There are our independent individualistic favourite resolutions,… Read More »
44th Episode. Late eighties. I was in Mumbai on a shoot assignment for a fabric brand of repute. This was the 4th shoot involving the same model. She was now more than a friend. She later on went o to do few movies. We had somehow clicked in our first meeting itself. We were in… Read More »
