On Monday, 28th October, my newspaper was drastically underweight. It was not the usual cubby overweight I was getting accustomed to. The newspaper was slim, light with sporadic advertising. It felt like what my newspaper used to be, before the festival. Somehow I missed the thick festival sale and discount catalogue sheets masquerading as newspapers. … Read More »
What do dreams have got to do with brands? Maybe nothing. Maybe it was always about dreams. Perhaps, it is we who have never understood the art of creating real dreams. Brands have moved from a functional USP to emotional dividends to being purpose-led. Whatever may be the format and trigger, differentiation was always there… Read More »
Time to Co-Create? You have to decide. You can leverage the potential and co-create NOW or regret later. The IPL is over, rains are settling in, and the world cup is reaching towards its climax. The festival period is still some time away. The Cannes advertising festival is over. There is no better time than… Read More »
Gender Stereotype is everywhere. Questioning its usage in advertising is an excellent thing to do. I may be hated for saying so, but when a regulator starts defining and imposing constraints. It is trying to solve some other problem by finding a scapegoat that is easy and glamorous to hang. This is my shout-out for… Read More »
SLICE OF DEATH ADVERTISING The only sure thing in life is death. Rest is just a probability. We appreciated ‘Slice of life’ (SOL) advertising, however, we rarely see brands leveraging ‘Slice of Death’ ( SOD) imagery and references. Death is all around us. Death is all around us. It is there in the newspapers, in… Read More »
GOAFEST 2019, the collective event by AAAi and AdClub. It used to be really fun when it was held at the Cavasillium beach. Oh! It was hot and humid. You needed sunglasses, a hat and suntan lotion as standard accessories to navigate the venue. I have been one of those stupid’s who questioned the relevance… Read More »
The year 2019 started with the IAA World Congress held at Kochi. Pattaya Adfest 2019 will follow it from 20th to 23rd March 2019 at the Royal Cliff Hotels Group, Pattaya. Goafest is scheduled from 11th to 13th April 2019 at Grand Hyatt, Goa. May is the month of ZEE Melt, to be held on 30th and 31st May at Dome NSCI, Mumbai. Kyoorius awards… Read More »
The IAA World Congress held at Lulu Bolgatty International Convention Centre (LBICC), Kochi from February 20 to 22 was a grand success. Most of the delegates I met were satisfied with the sessions, set-up and infrastructure. Time to congratulate Srinivasan Swamy, Ramesh Narayan, Pradeep Guha, and the extended team of IAA India, sponsors, delegates and… Read More »
HAPPY DIWALI. Festival time is advertising time. There are many region-specific windows of festivities like Bihu, Onam, Durga Puja, Holi, Makar Sankranti, and Kojagiri etc. Alternatively, the same festival celebrated under different regional IPR across regions. However, nothing beats Diwali as the festival of advertising nationally. Brands know festivals are the time to indulge and… Read More »
IAA LAUNCHES ‘THE GUTENBERG GALAXY’ “The Gutenberg – A Book on Case Studies in Print Advertising” launched by IAA India Chapter aims to make a point. It has 24 print-centric case studies and 14 interesting articles. I appreciate the effort and the intent behind it. I am biased as I failed to launch a similar… Read More »
