A witty, insightful piece comparing husbands to eternal beta products and wives to relentless start-up founders who keep upgrading, rebranding, and managing “Project Husband.” A fun read for marketers, couples, and anyone who believes all great products evolve over time.
Brand custodians, don’t worry about how full your brand glass is. The important thing is what is in the glass and how you leverage it.
A Pledge is such a simple device, can brands use it as an active change agent and for commercial benefit? What must be done?
Rituals, practices, and symbols are the prime drivers of a religion and its beliefs. The Hindu religion is now reawakening to protect its identity.
Complaints are part of business; however, how you handle and convert them into good customer experience matters.
During birth, the physical umbilical cord is ceremoniously cut. Still, the bond between mother and child remains metaphorically tethered by what we might call an “umbilical cord” throughout life. This intangible connection, though unseen, can be remarkably strong. It is often joked in India that, culturally, this umbilical cord is seemingly unbreakable in nature. However,… Read More »
The 6 take-outs and action lines from the research ask to leverage the right brain creative elements for effective radio advertising.
RED LABEL on the World social Media Day raises a toast to the humble tea- the original social network of the country- the humble tea. Does it benefit the brand?
Is being purpose-led that important in life and business? Should you discover or force a faked purpose for advantage?
