PLEDGE – Active change agent?
A Pledge is such a simple device, can brands use it as an active change agent and for commercial benefit? What must be done?
Tag Archives: BRAND
Religion as a brand- The Hindu Awakening.
Rituals, practices, and symbols are the prime drivers of a religion and its beliefs. The Hindu religion is now reawakening to protect its identity.
Complaint Management- Comedy of mismanaged errors.
Complaints are part of business; however, how you handle and convert them into good customer experience matters.
Untangling Umbilical Cord in Life and Brand Building.
During birth, the physical umbilical cord is ceremoniously cut. Still, the bond between mother and child remains metaphorically tethered by what we might call an “umbilical cord” throughout life. This intangible connection, though unseen, can be remarkably strong. It is often joked in India that, culturally, this umbilical cord is seemingly unbreakable in nature. However,… Read More »
What Marketers Can Learn from the World of Organized Crime?
Leverage the right brain creative elements in Radio.
The 6 take-outs and action lines from the research ask to leverage the right brain creative elements for effective radio advertising.
Red Label- Chai Pe Social Charcha
RED LABEL on the World social Media Day raises a toast to the humble tea- the original social network of the country- the humble tea. Does it benefit the brand?
Purpose-led Vs Without Vs Forced- The purpose hierarchy
Is being purpose-led that important in life and business? Should you discover or force a faked purpose for advantage?
Special Days Need Special Efforts- Teachers’ day
To fully exploit special day opportunities, brands need to make special efforts and not just tick the box. Case Teachers’ day
Collective Brand Action on category issues.
When the category faces an issue, maybe the best action is a collective effort rather than each brand trying to address it individually
