Tag Archives: BRAND
Leverage the right brain creative elements in Radio.
The 6 take-outs and action lines from the research ask to leverage the right brain creative elements for effective radio advertising.
Red Label- Chai Pe Social Charcha
RED LABEL on the World social Media Day raises a toast to the humble tea- the original social network of the country- the humble tea. Does it benefit the brand?
Purpose-led Vs Without Vs Forced- The purpose hierarchy
Is being purpose-led that important in life and business? Should you discover or force a faked purpose for advantage?
Special Days Need Special Efforts- Teachers’ day
To fully exploit special day opportunities, brands need to make special efforts and not just tick the box. Case Teachers’ day
Collective Brand Action on category issues.
When the category faces an issue, maybe the best action is a collective effort rather than each brand trying to address it individually
Humour Helps Brands Make Lasting impressions
Brands use Humour to create lasting impact through consistency in approach and relatable storylines- involving the audience
The Only Trend in 2022- Uncertainty.
2022 brings with it more chaos and uncertainty. Tough to identify trend for early warning to help or to exploit.
Strategic REMAKE of ads.
Brands have an opportunity to remake repurpose earlier communication that is relevant today. Be it gender role reversal or re-contextualising. Sometime it can get so much buzz and sometime you could be trolled for it. So, which ads would you want remade
Has brands missed the Movie magic?
Indian advertising has not much leveraged the scenes from iconic Indian movies. Here are two good example of perfect fit.
