Collective Brand Action on category issues.
When the category faces an issue, maybe the best action is a collective effort rather than each brand trying to address it individually
Tag Archives: BRAND
Humour Helps Brands Make Lasting impressions
Brands use Humour to create lasting impact through consistency in approach and relatable storylines- involving the audience
The Only Trend in 2022- Uncertainty.
2022 brings with it more chaos and uncertainty. Tough to identify trend for early warning to help or to exploit.
Strategic REMAKE of ads.
Brands have an opportunity to remake repurpose earlier communication that is relevant today. Be it gender role reversal or re-contextualising. Sometime it can get so much buzz and sometime you could be trolled for it. So, which ads would you want remade
Has brands missed the Movie magic?
Indian advertising has not much leveraged the scenes from iconic Indian movies. Here are two good example of perfect fit.
Moment Marketing in the spotlight.
Olympics and the brands trying to leverage the achievements has given moment marketing a flip. Now brands have to be extra cautious and creatively smart to exploit such opportunities.
Olympics- Brands do not deviate from standard Templates.
Olympics – the brands seem to not deviate from the standard determination, overcoming hurdles and passion for sports SOP. Are brands missing an opportunity
How to decide the number of ad films in a campaign?
Brands make multiple TVC/DVC (hence referred to as Ad films) to engage their audience and deliver the message. They are mostly various expressions of the same idea. So, how many Ad films should the brand make? Or How does the team decide how many should be made? Or Why to create a series of Ad… Read More »
Brands as a social entity must respect reality.
Brands like Tanishq are a social entity, alive with persona and attitude. they must ensure campaign like Ekatvam respects social reality.
Will Advertising Marketing Be Any Different?
Welcome, 2020. Two decades are over. The next one starts. Will the next decade be different for Advertising and Marketing? Will the changes be more violent sudden and disruptive? The industry shifts and changes are like climate change. We know they are happening. However, seeing the real impact takes time. LOT HAS CHANGED. YET, NOTHING… Read More »
