Leverage the right brain creative elements in Radio.
The 6 take-outs and action lines from the research ask to leverage the right brain creative elements for effective radio advertising.
Tag Archives: COMMUNICATION
Enhancing message effectiveness with multiple creatives.
Strongly recommend using multiple creatives units to enhance the message’s effectiveness and widen the reach with impact and relevance.
Blame Brands for missing IPL Opportunity.
IPL. is on and the brands don’t seem to exploit the opportunity well enough. Who is to blame, brands- creatives or the strategist.
ASCI Influencer Guidelines. Good Start. Must Evolve With Time.
ASCI has recently announced the influencer guidelines, effective 14th June 2021. It is a good move but the guidelines need to evolve with time. The past track record of ASCI is not so great.
Only Sustained Disruption can work!
Sustained disruption is the only for a brand to create impact in a scenario where-every one is trying to disrupt.
Account loss ka Gum Tum Kya Jaano
It feels bad. It feels stupid. It is de-motivating, and you are left wondering what went wrong. When the brand moves in advertising business, it breaks many hearts and in some case careers. That is not even half the story. It is nothing new. It is part of life, and it happens to the best… Read More »
SMALL OR BIG – REPEAT OFFENDERS- NOT AFRAID OF ASCI
I am not sure. What should be the reaction? Should one be happy, seeing 10-plus pages of more than 12,000 words in repetitive boring style listing details of the upheld complaints, keeping it transparent and open? Should one be sad, that after so many initiative, tie-ups, education, there are repeat offender category, brands and companies… Read More »
The GOOD, The BAD And The UGLY
GOOD, BAD AND UGLY is contextual and relative terms, they have a lot of subjectivity built in. Here I share some Good, bad and Ugly examples from advertising, communication, marketing and society in near past. THE GOOD The best if in recent times been the interview of Army Chief Bipin Rawat. It is direct from… Read More »
7 Brand Creative you can’t ignore
This week I am taking a detour to share some of the work, which I believe must be appreciated. Story-telling is a key pivot for the communication business. And if one can make the static medium like Print come alive with a story that involves and engages the reader, the job is done. Unfortunately, such examples… Read More »
Why Brands must consider sequential story telling for impact and involvement
Who doesn’t love storytelling? I love the stories, where a chapter is closed in duality compounding the ambiguity. It forces the reader to acknowledge the power it wields, and the reader ends up turning the page for more. How many times have I been held captive by such narrative, ending up finishing the it in… Read More »
