ADS ON IPL- They don’t make them like it anymore.
Brands try to exploit IPL platform, however, the investment in the ad development and craft is not on the same level.
Tag Archives: IPL
Blame Brands for missing IPL Opportunity.
IPL. is on and the brands don’t seem to exploit the opportunity well enough. Who is to blame, brands- creatives or the strategist.
New Indian Express discontinues IPL coverage. Reaction
25th April 2021, New Indian Express the newspaper in south of India announced discontinuing the IPL coverage. Are they right. What do people feel?
Will IPL ever become Indian Superbowl?
Can IPL follow SUPERBOWL? The kind of frenzy Super Bowl generates on social media on Indian timelines, it will be safe to presume that it is one of the most followed sporting events within the advertising-marketing fraternity in India. Everyone seems to experience, read and comment on the TVCs that the brands especially preview at the… Read More »
IDEA PREMIER LEAGUE
Tweet Follow @S_kotnala February 16 was an iconic day in the short history of IPL and for an Idea called Yuvraj. A player discarded by the Indian selectors. A decision that saw polarised reactions. A decision much debated and challenged among his fans and distractors. Yuvraj is not some unknown entity. He is the… Read More »
IPL A BETTER BET
The Indian Premier League or Cricket World Cup is a choice or problem for a few brands. You either have money to splurge on both tournaments or you don’t. Those who have money either have a campaign to run or they don’t. And brands with money and campaign, it is only the rate and ROI… Read More »
OUT
The IP season is on and what better than an episode out of HTA Cricket. HTA as the leading agency in Delhi was much into cricket. There are stories of Denis Joseph bowling a beamer to a client or Shankar Rajan playing a sedate inning. One person who may be given the credit for keeping… Read More »
